Thirteen years ago, I launched the Summit on the Future of Measurement, an annual gathering at which most of the Measurement Mavens I knew gathered in Durham to prognosticate on the future of measurement. I just discovered the recording we made of all the sessions so we have dozens of quotes, Â most of which will either sound remarkably familiar or remarkably prescient. We’ll be releasing one each week in honor of Throw Back Thursday #TBT. Â The first is from the late great Don Bartholomew, my former client, friend and fellow member of the IPR Measurement Commission.Â
As I say, you’re never wrong, you’re just early…I hope you enjoy this sound bite as much as I do:
