For most of us, there has been no bigger crisis than the COVID-19 pandemic. Wearing a mask, working from home, and kids perpetually underfoot are only the really-not-so-terrible tip of an iceberg almost 650,000 deaths huge, and counting. Measurement-wise, the pandemic means tremendous pressure on internal comms to keep employees productive, informed, and feeling that someone, somewhere is somehow in control of changes to their livelihoods and their future prospects.
Still, challenges bring opportunities, and measurement provides tools to help find those opportunities. Over the past few months our Measurement Advisor coverage has touched on many aspects of measurement during the pandemic: from virtual events, to data integrity, to evaluating the most vital organizational qualities during times of crisis: empathy, trust, and authenticity. Here’s hoping these articles on COVID-19 communications measurement will make your difficult time a little easier:
Just What Does the Pandemic Mean for Measurement?
A guide to our June Measurement Advisor issue on measuring diversity and measuring virtual events. During the pandemic we still need employees to be engaged and we still need contact with our peers. Here’s how to measure those things. Read more.
This article is a guide to the content of April issue of The Measurement Advisor, dedicated to helping all of us survive and ultimately thrive in whatever era comes next. The big lesson is that proper COVID-19 communications measurement will help you more quickly get back to whatever will be the new normal. Read more.
A guide to our March issue of The Measurement Advisor, including six articles on the annual International Public Relations Research Conference, expert tips on video chats, and using AI to predict crises. Read more.
Research is definitely the best solution to the crushing uncertainty with which we are trying to cope. But the question is, exactly what should you be measuring? It’s not enough to fall back on comments or shares or even clicks. It is far more important to know the why… Read more.
Major organizations have known for years that, in times of great change and uncertainty, survival goes to those with the most data and information. Read more.
Dealing with Pandemic Challenges
Suddenly, the world has millions of new work-from-home employees and learn-from-home students. This article provides some expert research-based insight and advice on how to communicate with workers and students at home. Read more.
Don’t waste your time pitching stories to journalists who are probably doing the work that three people did last year, and already have 1,000 pitches in their inbox. Rather, put your energy toward preparing for whatever your next COVID-19 PR challenge will be. Ask yourself the following six questions, and then follow our tips on doing the proactive research required. Read more.
In math, a derangement is a permutation in which no element ends up in its original position. The COVID-19 pandemic is causing a communications derangement for brands. Whenever we put this pandemic behind us, very few things will be in the same position that they were last year. Read more.
What You Need to Measure During the Pandemic—and How to Measure It
You need to convince your stakeholders that it is safe to do business with you. Clearly, the perception of safety and trustworthiness of your place of business, service, or product must now become part of your Unique Selling Proposition. Read more.
Measuring Virtual Events
PoliteMail is a great measurement-oriented internal communications email platform. They mine the 586 million emails they process every year to put out an annual benchmark report that is full of wonderful data points. Read more.
COVID-19 Communications Measurement Case Studies and Lessons
The Scouts were having trouble fundraising with their iconic cookies, due to social distancing and stay-at-home orders related to COVID-19. A few troops turned to Love’s Travel Stops to see whether we’d give cookies away in our stores to truck drivers. Of course, we agreed. Read more.
There are many lessons that will come out of the coronavirus pandemic. Politicians, CEOs, and communications professionals will all have to learn them. Some will learn the hard way, others might not. Read more.
Society will change a lot in the coming months, as will the most effective ways to communicate. We don’t know exactly how things will change, just yet, and it will be months before we really do. One thing we do know is that the techniques necessary to do good communications measurement are exactly those we need to adapt to whatever changes are ahead. Read more.
Pandemic Measurement Heroes and Villains
Rebekah Jones, former geographic information systems manager for the State of Florida, and all of the data scientists working to make COVID-19 data more accurate, are heroes in this fight against the coronavirus. Read more.
Thank you, @steak_umm and @nathanallebach, for bringing data and science to the forefront of popular culture. Read more.
The New York Times deserves particular kudos for how they mine data and then turn that data into beautiful, compelling visuals that anyone can understand. That’s a lesson for all of us. Read more.
If there is a common thread in nearly every COVID-19 interview or media story, it is uncertainty. Here are just three examples of uncertain or bad data in the news… Read more.
It’s fine to build out models that drive headlines. But I’m a New Englander. We have a saying up here: “Don’t like the weather? Just wait a minute.” Read more.
Despite our best planning, sometimes we don’t really understand the flaws in a project until we look at the data. Read more.
It’s an Opportunity
The days of being able to hire someone to do your measurement for you may be over for awhile. You might have to learn to do a few things for yourself. Here’s a series of Paine Publishing DIY communications measurement videos, narrated by Katie Paine herself. Read more.
Related Topics: Our Monthly Pandemic Reading Lists
- 14 Posts and Infographics: Your March 2020 COVID-19 and Communication Measurement Reading List
- Your April 2020 Covid-19 and Communication Measurement Reading List
- Your May 2020 COVID-19 and Communication Measurement Reading List
- Your June 2020 Communications Measurement Reading List