Welcome to our updated 2021 Measurement Vendor Reference Guide. This handy directory matches the most frequent problems we hear from communications professionals with the best measurement vendors to solve them.
No longer is media monitoring the one-size-fits-all answer to everyone’s “measurement” question. So, one big upgrade this year is that the problems we include are more numerous and varied, to reflect your expanded portfolio of responsibilities. We’ve included tools to measure internal communications, public affairs, and even your Google search ranking.
We hope you find it useful. As always, please let us know if there are any measurement vendors we’ve overlooked. And if you’ve had any experience with a vendor on our list that might warrant a change.
One word of caution. Very few of the websites for these companies offer useful information. Most are full of buzzwords and “solutions” with very few specifics. Almost none of them offer any useful pricing data. So be prepared to have to go through the agonizing process of requesting a demo and hearing the sales pitches. Before embarking on a measurement vendor search, you might want to read Eric Schwarzman’s Media Monitoring Buyers Guide to help you navigate the territory.
Thanks for the image to Fabrizio Chiagano on Unsplash.
