For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study …
How to Attribute Economic Results to Press Releases Read More »
This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO …
No-Click Searches Require a New Way to Measure SEO Results Read More »
By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. (Katie Paine, publisher of The …
Measuring the Effectiveness of News Releases — A Case Study Read More »
