You want more insight from your data? Many heads are better than one, so put more minds to work by creating a culture of measurement. How do you make measurement and evaluation part of your …
7 Ways to Build Your Organization’s Communications Measurement Culture Read More »
If you downloaded the CDC app to report your symptoms (if any) after getting your COVID vaccination, you were self-reporting data. Public health systems use self-reported data all the time. When the CDC measures whether …
Organizations that use self-reported data are the Measurement Menaces of the Month Read More »
Congratulations to Emily York, Senior Director of Corporate Communications at Beam Suntory, our 2020 Measurement Maven of the Year. Attendees at Paine Publishing’s recent 2020 Summit on the Future of Measurement had the great good …
Emily York of Beam Suntory is the 2020 Measurement Maven of the Year Read More »
For most of us, there has been no bigger crisis than the COVID-19 pandemic. Wearing a mask, working from home, and kids perpetually underfoot are only the really-not-so-terrible tip of an iceberg almost 650,000 deaths …
27 Articles on COVID-19 Communications Measurement Read More »
Internal communications has come into its own of late, what with WFH (Working From Home), #MeToo, Black Lives Matter, the importance of CSR, and the growing disconnect between the values of employees and the companies …
Our 10 Best Articles on How to Measure Internal Communications Read More »
Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may be considering, AVE should NOT be one of them. If you still need convincing about the …
This is one of those columns I write with just a little trepidation. It’s kind of like when your favorite restaurant is praised as a “hidden gem,” and gets a 4-star rating by The New …
Nothing says “Happy Holidays!” like a measurement-ized version of a traditional English Christmas carol. On the 1st day of Measurement Christmas my dashboard gave to me… A promotion earned by me! On the 2nd day …
On the 12th Day of Measurement Christmas My Dashboard Gave to Me… Read More »
The MeasHERment Interview is pleased to welcome Tina McCorkindale, Ph.D., APR, the President and CEO of the Institute for Public Relations (IPR), an independent research nonprofit founded in 1956. Read more about Tina here. The …
When the measurement industry began it was primarily run by women, and yet today it’s run by men. Why? This is the question that prompted us to begin The MeasHERment Interview. Our goals include a …
In The Measurement Advisor’s MeasHERment Interview we present profiles of women who make a difference in communications measurement. That difference might be in the ideas they promote, the tools they invent, or the barriers they …
By Members of the Institute for Public Relations Measurement Commission: Mark Stouse, CEO, Proof Analytics, mark.stouse@proofanalytics.ai Katie Paine, Publisher of The Measurement of Advisor & CEO of Paine Publishing, kdpaine@painepublishing.com Angela Jeffrey, APR, Vice President …
Nike and United Airlines: A Tale of Cause and Effect in Two Companies Read More »
