[vc_row][vc_column][vc_column_text]Here’s a little advice that CEOs and Communications Pros who advise them need to hear if they want to survive this COVID-19 crisis :

  1. Stop sending out vacuous emails saying you care. Just because we’re working from home, doesn’t mean we have time to waste reading your dumb emails.
  2. Stop trying to sell me stuff. I’m too worried about my friends and family and keeping myself safe to give a damn about your 30% off sale
  3. Move those marketing dollars to Corporate Benevolence — Do something to help the people who have no paychecks because of COVID-19 shutdowns. These people have children to feed, student loans to payoff and parents to care for and they now have $0 income. We all know someone in those straights and we’ll think better of you if you try a little empathy and corporate benevolence.
  4. If #3 isn’t to your taste, how about doing something for health care workers, first responders and retail folks that are putting their own lives at risk to help out during this pandemic.
  5. For the PR folks out there – -do something nice for all the reporters out there that are keeping you informed, frequently at great personal risk.
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