The 2022 Summit on the Future of Communications Measurement (#MeasureSum22) will be held virtually on October 6-7, 2022. The list below represents a sample of the communications leaders who will be leading the discussions.

(Listed alphabetically according to last name.)

Gaetan Akinrolabu

Director, Corporate Marketing and Digital Media Strategy,  Mirati Therapeutics

Gaetan has a track record of using digital strategy, content marketing and analytics to drive business results. Currently serving as the Director Digital & Content and Channel strategy for Mirati Therapeutics, (Corporate Affairs) Gaetan oversees paid media strategy which includes audience segmentation and penetration, content creative strategy to ensure conversion based on KPI and message resonance, internal and external channel strategy and the differentiation of how comms messaging comes to life on each platform and finally measurement and analytics to provide proof points of key business impact using fully integrated tech stacks

Mia Carbonell 

Global Head of Communications, Publicis Sapient 

I’m a communications and PR leader and storyteller with extensive experience in creating global B2B and B2C integrated communications strategies for leading brands (Publicis Sapient, Bloomberg and HSN) that drive audience and revenue growth and brand visibility.

Data informs my communications strategies. I help companies break through the news cycle to differentiate themselves and leverage multiple platforms to advance their brand narratives and social missions.

Angela Dwyer

Head of Insights, FullIntel 

Angela recently joined FullIntel as Head of Insights. Previously she was senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME Research (now Cision). Angela has spent years developing and implementing advanced media metrics – such as the Hypatia Gravity Score – to help improve the effectiveness of PR campaigns and media outreach.

She’s also actively involved in the Institute for Public Relations (IPR) and International Public Relations Research Conference (IPRRC).

Rachel Forrest

Communications Lead Measurement and Analytics 

Rachel is an analytics professional with a dozen years of experience in leveraging large sets of data to provide actionable insights. In her current role at Southwest Airlines, she uses measurement and analytics to aid in strategic communications initiatives and crisis response. Previously, she was a Senior Analyst at Fossil Group, specializing in retail sales trend analysis and reporting process standardization. Rachel is a creative analytical with a passion for data visualization. She is currently dabbling in the world of Tableau and is always looking for new ways to present a compelling story

Greg  Jarboe 

President of SEO-PR

Greg co-founded SEO-PR in 2003 with Jamie O’Donnell. Their content marketing agency has generated award-winning results for The Christian Science Monitor,, Get City Dealz, MarketingSherpa,, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is the author of YouTube and Video Marketing and a contributor to four other books. He’s also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. 

Eugene Kalnyk

Senior PR Specialist at MacPaw 

Eugene Kalnyk is a Measurement Master having attended last year's Summit as well as finishing up Measurement Base Camp just as Russia was invading his country. Not only did he keep communications open with his customers, he’s also a part of the Ukrainian PR community fighting against Russian Disinformation.”

Rob Key

Founder and CEO Converseon 

Rob is founder & CEO of Converseon, the leading customer intelligence and technology firm that transforms text based unstructured conversation data into predictive insights and decision intelligence through the power of award winning, proprietary autoNLP technology and applied AI. 

Nicole Moreo 

Head of Customer Insights for North America at LinkedIn 

Nicole's main focus is integrated and holistic analysis-- bridging insights across all channels to campaigns and strategies.

Additionally, she is a board member and North America Chapter Chair of AMEC (The International Association for the Measurement and Evaluation of Communications) working to support the global education and innovation mission.

She is a frequent conference and webinar speaker. 

Lynnea Olivarez

VP Corporate Communications, Encoded Therapeutics

Lynnea Olivarez is a life sciences communicator with deep-seated experience supporting a variety of biopharmaceutical functions and organizations. She is currently VP, Corporate Communications at Encoded Therapeutics, an up-and-coming gene therapy company based in the Bay Area. Before that, she was director, External Affairs and Communications at Intellia Therapeutics, a leading genome editing company in Cambridge, MA, and was recognized for her work there by PR News as an honoree of the Annual Top Women in PR Awards, Class of 2020. 

Jamin Spitzer 

Founder and Lead Partner, Abacus Insight Partners

Jamin Spitzer is the founder and lead partner of Abacus Insights Partners. Previously, Jamin spent 16 years at Microsoft where, among other things, he built and supervised Microsoft’s communications organization’s analytics team.
Prior to joining Microsoft, Jamin worked for PeopleSoft and J.D. Edwards and started his career as Congressional press secretary.
Jamin serves on the Institute for PR Measurement Commission and is a member of the Association for the Measurement & Evaluation of Communication (AMEC).

Mark Stouse

CEO & Founder @ Proof Analytics 

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. Check out his video to find out more.

Michael Ziviani

CEO and founder of Precise Value 

Michael brings 25 years of experience in advanced analytics for communications and marketing. This includes launching the market research and predictive analytics function for Microsoft Australia. His communications value models lead international best practices to help visualize how communications creates business value. Over recent years, his work has focused on design of custom value architectures for large clients. Michael is an influential and active member of the communications measurement and evaluation (M&E) community as a frequent speaker in Australia with organizations such as the PRIA delivering forums and workshop and internationally with PRINZ, and, as a council member and international speaker on behalf of the AMEC Asia Pacific chapter.