The 2022 Summit on the Future of Communications Measurement (#MeasureSum20) will be held  October 6-7, 2022

Please note: These are tentative agendas and more details will be added as they become available.

DATETIME:WHAT'S PLANNED/TOPIC:PRESENTER(S):
October 6, 20229:00 AM - 9:15 AMWelcome & Introductions Katie Paine, CEO, Paine Publishing
9:15 AM - 10:30 AM“Communications in a War Zone.” How do you keep lines of communications open with your customers when your country is being invaded. Eugene was attending Measurement Base Camp as the Russians were invading his country. Not only did MacPaw keep their customers updated, he rallied PR folks in Ukraine to fight against Russian disinformation. Eugene Kalynyk, PR Specialist, MacPaw,
10:30 AM=10:45 AMBreak
10:45 AM - 12:00 PMPredictive AI & Trends: Using Predictive AI to Make Smarter Communications DecisionsAngela Dwyer, Head of Insights, Full Intel
12:00 PM -12:30 PM LunchEveryone
12:30- PM - 1:45 PMCalculating Attribution for Earned Media -- How to connect the dots: Showing the value of earned media to clients and agency leadership Mia Carbonell, Global Head of Communications, Publicis Sapient
1:45 PM - 2:45 PMThe Rise of Decision Intelligence in Reputation and Comms Rob Key, Founder, Converseon
2:45 PM-3:00 PM Break
3:00 PM - 4:00 PMPanel Discussion: How do you Define – and Measure Attribution. Rob, Jamin and Mark are all on the front lines of proving attribution to their clients. They'll discuss the various ways and definitions of attribution Rob Key, Converseon; Jamin Spitzer, Abacus Partners; Mark Stouse, Proof
4:00 PM - 5:00 PMConnecting the dots from words to deeds. Michael Ziviani, CEO Precise Value
5:00 PM Wrap up and End of First Day Katie Paine
Friday October 7 9:00 AM - 9:15 AMDay 2 Kick Off Katie Paine
9:15 AM- 10:30 AM How Southwest ties communications to revenue. Rachel Forrest, Communications Lead, Measurement & Analytics for Southwest Airlines
10:30 AM-11:45AMImplementing a Best-in-Class Measurement Dashboard when Media Doesn't Matter Lynnea Olivarez, Vice President of Corporate Communications Officers, Encoded Therapeutics
11:45 AM-1:00 PM How GA4 is reshaping the future of communications measurementGreg Jarboe, Co-founder, SEO-PR
1:00 PM - 1:30 PMLunch
1:30 PM - 2:45 PM How LinkedIn measures successNicole Moreo, Director of Customer Insights North America
2:45 PM - 4:00 PMBuilding an Attribution Dashboard Gaetan Akinrolabu
4:00 PM - 4:30 PM Predictions and Summit Wrap up Everyone
4:30 PM Summit End