The 2021 Summit on the Future of Communications Measurement (#MeasureSum20) will be held both in person and virtually on October 5-7, 2021

Please note: These are tentative agendas and more details will be added as they become available.

Date:TIME:WHAT'S PLANNED/TOPIC:PRESENTER(S):
Wednesday, October 6th
9:00 AM - 9:15 AMIntroductions and overview of the SummitKatie Paine, CEO, Paine Publishing
9:15 AM-10:30 AM Manage Communication for Results and ValueJim Schaffer, The Shaffer Grou[
10:30 AM-11:00 AM Balancing Predictive AI with Human IntelligenceGaugarin Oliver, FullIntel
11:00 AM-12:15 PM Building Reputation Intelligence & Tracking Reputation In Uncertain Times Cindy Villafranca, Southwest Airlines
12:15 AM - 12:45 PMLunchEveryone
12:45 PM - 2:00 PMD&I Communicatons in a Global Enterprise Gloria Puentes, Sodexo
2:00 PM -2:30 PM Break and Breakout RoomsEveryone
2:30 PM - 3:45 PMMeasuring the Diversity of your Audience and its responseEve Stevens, Microsoft
3:45 PM - 5:00 PMHow contemporary analytics is powering success in brand, communications and reputation. Michael Ziviani, Precise Value
5:00 PMDay 1 Wrap Up Everyone
Thursday, October 7th
9:00 AM - 9:15 AMWelcome to Day 1 Everyone
9:15 AM - 10:30 AMMeasuring success when profit isn’t the yard-stick; Elizabeth Fry, SHAPE NATO
10:30 AM-11:00 AM Creating a dashboard for your Diversity, inclusion, and social responsibility programs Todd Grossman, Talkwalker
11:00 AM-12:15 PMLessons from Being InvisibleCharlene Wheeless, APCO
12:15 PM - 12:45 PM Lunch
12:45 PM-2:00 PMPutting value on Diversity and Advocacy Mark Stouse, Proof AI
2:00 PM-2:30 PMBrand Safety: How to Detect and Work with Disinformation Eric Ziller, Press Relations
2:30 PM - 3:45 PMMy DE&I Journey at SodexoGloria Puentes, Sodexo
3:45 PM- 4:30 PM Predictions and Summit Wrap Up All
4:30 PM Summit Close All