The 2020 Summit on the Future of Communications Measurement (#MeasureSum20) will be held virtually on October 6-8, 2020. The list below represents a sample of the communications leaders who will be leading the discussions.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tour active_section=”1″][vc_tta_section title=”2020 Speakers” tab_id=”1466022656161-78fab9d0-af55″][vc_empty_space height=”6px”][mk_fancy_title font_family=”none”]Click on the tabs for more information about each of our Summit speakers!
[/mk_fancy_title][mk_fancy_title font_family=”none”](Listed alphabetically according to last name.)
[/mk_fancy_title][vc_single_image image=”5610″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”About Carol Cone ” tab_id=”1504225277567-3aba3344-d0b5″][vc_single_image image=”8350″][vc_column_text]Carol Cone pioneered the field of social purpose in the 1980s, and today is widely recognized as one of the world’s foremost social impact experts. She is internationally recognized for her work in Purpose, and CSR. Her recently firm, Carol Cone ON PURPOSE, is her return to her life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about the “how” brands and companies express their values and character through authentic engagement with society.
She is also a recognized thought leader in Purpose, having conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. She is a sought after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.
For the past five years, she created and led the Business + Social Purpose practice for Edelman, building it into a $25 million global group. There she personally serviced a variety of clients: Microsoft, Unilever, the American Lung Association, Girl Scouts of the USA, Southwest Airlines, PNC Financial Services, HP, the Bezos Family Foundation and Quaker, among others.
From 1980 – 2010 she was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading Cause Branding consultancy. There she led the development of signature cause branding programs for forward-thinking Fortune 500 companies and not-for-profit organizations, including: the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union’s Our World, Our Family and Reebok’s Human Rights programs. Overall, Cone’s signature cause programs have raised more than $2 billion for various social causes.
In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.” Programs she and her teams created have won hundreds of awards for excellence around the globe. Four of her campaigns are cases at the Harvard Business School.
In 2009, she was a judge for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough NonProfit Branding was published in 2010.
Other key career highlights: hosting over 200 interns during her leadership of Cone; building a Habitat for Humanity house, as an employee engagement program and developing “Making Change for Katrina,” a nationwide coin collection program to fundraise for the Katrina disaster. Her most special moment: meeting the Dalai Lama, prior to her speech in Calgary, titled: “The Power of Business for Good.” When she met him, he held her hand for 5 minutes. It was about a week before she got the nerve to wash that hand!
She can be reached at: cconec@purposecollaborative.com and can be followed at @carolcone.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Deanna Centurion” tab_id=”1567701679097-f29a5efd-a6f2″][vc_column_text]
Deanna Centurion
Founder & Chief Strategy Officer
LinkedIn profile: linkedin.com/in/deanna-centurion-18045613/
A self-described analytical communicator, Deanna Centurion spent a decade in risk communication, stakeholder engagement and regulatory compliance roles at companies like Dynegy and Washington Mutual bank before starting Cyera Strategies in 2006 to help energy clients navigate complex social, environmental and regulatory requirements.
During her 20+ years working in the oil, gas, utility, transportation and renewable energy sectors, she’s developed strong regulatory relationships and deep technical knowledge. Deanna’s passion for public safety, deep understanding of code requirements and ability to collect and synthesize data and ideas has fueled Cyera’s growth. Today she leads a team of six consultants who support a global client base including the largest integrated energy and gas utility companies in the United States.
Deanna has degrees in Journalism and Business from Indiana University and has completed certification coursework through the Gas Technology Institute, International Association for Public Participation and Harvard/MIT’s Dispute Resolution Program.
Within the energy industry, she is recognized as a thought-leader in the use of data to help clients develop and measure the impact of stakeholder engagement, regulatory compliance and operational excellence programs. Her work in the area of trust, transparency and control mutuality has helped hundreds of clients strengthen their social license to operate and improve emergency response readiness in host communities.
Deanna has co-authored academic papers, collaborated on industry standards and helped clients win innovation, employee engagement and marketing communication awards. Her work has been recognized by a variety of organizations including the Common Ground Alliance, Southern Gas Association, Department of Transportation Pipeline and Hazardous Material Administration, IR magazine, Risk magazine and the Healthcare Marketing Association.
Outside of her work with clients, Deanna is the co-chair for Common Ground Alliance (CGA) Data Reporting & Evaluation Committee. As co-chair, she’s leading efforts to expand the way data is collected, analyzed and shared to improve damage prevention efforts across the country. Her current focus areas are broader reporting that allows a 360-degree view of damages and the development of new metrics that incorporate predictive and prescriptive analytics. In 2020, Deanna received the Ron Olitsky Member of the Year award from CGA in recognition of her committee leadership.
Deanna is a member of the American Petroleum Institute’s (API) Recommended Practice 1162 Working Group and leads the Measurement Task Team charged with recommending updates to the Effectiveness Measurement section of the standard. She regularly consults with members of API’s Public Awareness Group, the Pipeline Association for Public Awareness and the Distribution Public Awareness Council on priority topics including effectiveness measurement, stakeholder engagement and the development of collaborative initiatives.
Deanna lives in Dallas, Texas with her husband, two kids and two dogs. She is a member of the Dallas County Community Emergency Response Team (CERT) and serves as board chair for Mommies In Need, a non-profit organization that supports parents battling a health crisis by providing free childcare. When she’s not working or volunteering, you’ll find Deanna on her paddleboard, with her camera or traveling with her family to explore the world.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Meg Fligg” tab_id=”1597700213926-bb2ffde5-5a3d”][vc_column_text]Meg calls herself a “circus-tested communications and marketing ringmaster/strategist with hands-on experience tightrope walking between internal and external communications, juggling social media and jumping through hoops for internal clients and employees.” When she’s not with customers, she’s digging up new communications insights and experimenting to challenge the status quo.
Meg works in the Corporate Communications group at Georgia-Pacific headquarters in Atlanta. She has touched or directly supported all of the company’s key businesses (consumer products, packaging and building products) and their consumer brands at various points in my tenure here. Currently, she’s responsible for content strategy across the company (internal and external), executive team communications strategy; transformation communications and influencer programs.[/vc_column_text][vc_column_text][/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”About Emily York” tab_id=”1599165042300-a62622c9-dd4b”][vc_column_text]Emily leads Beam Suntory’s Corporate Communications team, which oversees internal and external communications as well as CSR relationships and programs. A former Chicago Tribune and Ad Age reporter, Emily has provided valuable strength in corporate external communications, sharing the story of Beam Suntory’s unique East-Meets-West competitive advantage in industry trade publications and in Kentucky as well as effectively managing issues and crisis communications. She has worked to elevate Beam Suntory’s Growing for Good story (CSR) across Beam Suntory’s internal and external channels, managing existing partnerships, and helping to forge new ones, including Jim Beam’s Natural Water Sanctuary Alliance at Bernheim Arboretum and Research Forest.
Mark Stouse
CEO & Founder @ Proof Analytics
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. Check out his video to find out more.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Dustin Supa” tab_id=”1567702218995-48d69fb9-e0c4″][vc_column_text]Professor Supa earned the PhD in communication with an emphasis in public relations at the University of Miami. His research focuses on the media relations process in public relations, corporate social advocacy (activism) and the integration of public relations and advertising. He has published nearly two dozen peer-reviewed articles and has presented at more than 40 conferences, and serves as a consultant to various clients across industries, including educational, not-for-profit, entertainment and corporations. [/vc_column_text][/vc_tta_section][vc_tta_section title=”About Cindy Villafranca” tab_id=”1565642323041-f26ee818-30bf”][vc_single_image image=”5868″][vc_column_text]With more than 17 years of experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She left the news business after 8 years, transitioning to the PR field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association’s national headquarters, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of public relations campaigns on a local and national level, combined with her sound news judgment and diplomatic approach to all situations, has helped her succeed in driving business growth and recognition through key media placements and other PR tactics.What does Cindy think the future of communications measurement entails?
“More companies and organizations are realizing the immense value in using numbers to tell a compelling story. It’s important to be strategic in what we measure, how we measure, and the correlations we make with the data. We must continue to learn, share knowledge, and support the upward momentum of communications measurement.”
[/vc_column_text][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”15″]Summit Speakers At a Glance:
[/vc_column_text][/vc_column][/vc_row][vc_row equal_columns=”true”][vc_column width=”1/4″][vc_single_image image=”8350″][mk_title_box font_family=”none” align=”center”]Carol Cone
Founder & CEO
Carol Cone On Purpose
Deanna Centurion
CEO
Cyera Strategies
Meg Fligg
Director of Communications & Public Relations (#TPNerd) Georgia Pacific
Emily York
Senior Director of Corporate Communications, Beam Suntory
Senior Manager of Insight, Microsoft[/mk_title_box][/vc_column][vc_column width=”1/4″][vc_single_image image=”8557″][mk_title_box font_family=”none”]
Senior Associate Dean, Public Relations, Boston University College of Communication
Founder, Proof Analytics
Head of Communications Measurement and Analytics, Southwest Airlines
