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The 2019 Summit on the Future of Communications Measurement (#MeasureSum19) will be held October 7-8, 2019, at Shankhassick Farm in Durham, New Hampshire (Paine Publishing Headquarters).

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Click on the tabs for more information about each of our Summit speakers!

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(Listed alphabetically according to last name.)

[/mk_fancy_title][vc_single_image image=”5610″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”About Greg Jarboe” tab_id=”1505944108484-9b023386-a0d6″][vc_single_image image=”8071″ alignment=”center”][vc_column_text]Greg Jarboe is president of SEO-PR, which he co-founded in 2003 with Jamie O’Donnell. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin.com, Get City Dealz, MarketingSherpa, Parents.com, the SES Conference & Expo, Southwest Airlines, and Rutgers University.

Jarboe is the author of YouTube and Video Marketing and a contributor to four other books. He’s also one of the 25 successful gurus profiled in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,500 posts for a number of online publications, including: ClickZ, Search Engine Journal, Search Engine Watch, and Tubular Insights. He’s also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he’s a Senior Fellow at The Society for New Communications Research. Katie Paine has called him a Measurement Maven.

Since 2003, Jarboe has spoken at more than 75 industry conferences, including the first PR Measurement Summit. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Rachel Forrest” tab_id=”1567701679097-f29a5efd-a6f2″][vc_column_text]

Rachel is an analytics professional with nine years of experience in leveraging large sets of data to provide actionable insights. In her current role at Southwest Airlines, she uses measurement and analytics to aid in strategic communications initiatives and crisis response. Previously, she was a Senior Analyst at Fossil Group, specializing in retail sales trend analysis and reporting process standardization. Rachel is a creative analytical with a passion for data visualization. She is currently dabbling in the world of Tableau and is always looking for new ways to present a compelling story using data![/vc_column_text][/vc_tta_section][vc_tta_section title=”About Larry Hettinger ” tab_id=”1568647691445-10c24c7b-bc12″][vc_column_text]

Larry Hettinger is a psychologist who works in the area of system design. His has primarily focused on systems such as cockpits, control rooms, medical settings and other environments in which effective integration of humans and technology is important. He received his PhD from Ohio State in 1987 and since then has done research and design work for the US Navy, Air Force, Army and NASA, several Fortune 50 companies and numerous smaller companies and organizations. He is currently working on the design of human-centered automation, AI and associated displays and controls for the DOE and private industry.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Jessica Jones ” tab_id=”1504222494800-d5480e97-a574″][vc_single_image image=”7782″ img_size=”200×200″ alignment=”center”][vc_column_text]

Jessica Jones

Manager, Public Affairs Coordination and Planning at Department of National Defence

Jessica Jones is the head of public affairs coordination and planning at Canada’s Department of National Defence, where she leads on developing long-term strategy and integrated performance measurement. She is also a co-Chair of the Government of Canada’s Community of Practice on Communications Evaluation. Jessica has spent the past 15 years with the federal government working in issues management, crisis communications, and internal communications. She lives in Canada’s capital city, Ottawa, with her husband and two young sons.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Mark Stouse” tab_id=”1475163238697-c431a2f7-dd07″][vc_single_image image=”7273″ img_size=”200×200″ alignment=”center”][vc_column_text]

Mark Stouse

CEO & Founder @ Proof Analytics 

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. Check out his video to find out more.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”About George Sutcliffe” tab_id=”1567702218995-48d69fb9-e0c4″][vc_column_text]George is a communications research, analytics and insights leader who has over 20 years experience and has supported communications and marketing teams for several large organizations.

Currently, George leads communications insights and analytics for United Technologies. In this role, he is responsible for driving the communications analytics and measurement strategy to help uncover meaningful insights that impact business outcomes. In addition, George provides data and insights to inform brand, content, crisis response, issues management reputation, strategies. George also manages media monitoring and social listening

Prior to his current role he led communications research and measurement at Visa and Fidelity Investments. At Visa, George developed a global corporate reputation research program, which included both quantitative and qualitative research in 15 countries with multiple stakeholders. He also developed a standard reporting program for major employee events that provided feedback and insights on employee sentiment, understanding of strategy and other key business areas. At Fidelity Investments, George established a measurement framework, a custom media index to track the effectiveness of PR activities, and was instrumental in the development of an employee research panel for deeper insights. He also created Fidelity’s first social listening program and conducted extensive competitive and industry research.

George recently become a member of the Institute for Public Relations Measurement Commission.

George has a diverse background with prior roles as an attorney, librarian, and writer. He holds two advanced degree: a J.D. from Cleveland State University and M.L.I.S. from Simmo[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Cindy Villafranca” tab_id=”1565642323041-f26ee818-30bf”][vc_single_image image=”5868″][vc_column_text]With more than 17 years of experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She left the news business after 8 years, transitioning to the PR field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association’s national headquarters, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of public relations campaigns on a local and national level, combined with her sound news judgment and diplomatic approach to all situations, has helped her succeed in driving business growth and recognition through key media placements and other PR tactics.

What does Cindy think the future of communications measurement entails?

“More companies and organizations are realizing the immense value in using numbers to tell a compelling story.  It’s important to be strategic in what we measure, how we measure, and the correlations we make with the data. We must continue to learn, share knowledge, and support the upward momentum of communications measurement.”

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Summit Speakers At a Glance:

[/vc_column_text][/vc_column][/vc_row][vc_row equal_columns=”true”][vc_column width=”1/4″][vc_single_image image=”8071″][mk_title_box font_family=”none” align=”center”]Greg Jarboe
President and co-founder
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Rachel Forrest
Communication Lead – Measurement & Analytics, Southwest Airlines
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Jessica Jones
Public Affairs Coordination and Planning
Assistant Deputy Minister (Public Affairs) National Defence
Government of Canada

[/mk_title_box][/vc_column][/vc_row][vc_row equal_columns=”true”][vc_column width=”1/4″][vc_single_image image=”8191″ img_size=”200×200″ alignment=”center”][mk_title_box font_family=”none” align=”center”]Mark Stouse,
Founder & CEO
@markstouse[/mk_title_box][/vc_column][vc_column width=”1/4″][vc_single_image image=”8146″][mk_title_box font_family=”none”]
George Sutcliffe
Communications Research, Analytics and Insights Leader, United Technologies 
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Cindy Villafranca
Head of Communications Measurement and Analytics, Southwest Airlines
[/mk_title_box][/vc_column][vc_column width=”1/4″][vc_single_image image=”8195″][vc_column_text]Larry Hettinger

Consultant in Human Behavior[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]