The 2018 Summit on the Future of Communications Measurement (#MeasureSum18) will be held October 15-16, 2018, at Shankhassick Farm in Durham, New Hampshire (Paine Publishing Headquarters).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tour active_section=”1″][vc_tta_section title=”2018 Speakers” tab_id=”1466022656161-78fab9d0-af55″][vc_empty_space height=”6px”][mk_fancy_title font_family=”none”]
Click on the tabs for more information about each of our Summit speakers![/mk_fancy_title][mk_fancy_title font_family=”none”]
(Listed alphabetically according to last name.)[/mk_fancy_title][vc_single_image image=”5610″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”About Catherine Hernandez-Blades ” tab_id=”1505944108484-9b023386-a0d6″][vc_single_image image=”7770″ alignment=”center”][vc_column_text]Ms. Catherine Hernandez-Blades has been Senior Vice President and Chief Brand & Communications Officer at Aflac Incorporated since October 2017. Ms. Hernandez-Blades served as Senior Vice President of Corporate Communications at Aflac Incorporated from 2014 until October 2017. Ms. Hernandez-Blades has more than two decades of leadership experience in the field of communications. She served as chief communications and marketing officer at Flextronics where she was responsible
[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Clark Dumont” tab_id=”1504225277567-3aba3344-d0b5″][vc_single_image image=”7753″ alignment=”center”][vc_column_text]Clark Dumont has more than three decades of experience managing Communications and Public Affairs for Fortune 500 companies. Katie can personally vouch for his interest in good measurement, having first started working with him at Anthem Blue Cross & Blue Shield back in the early 90s. He was talking about integrated dashboards at BAE Systems Inc as early as 2008. Most recently he was Senior Vice President & Chief of Staff to the Chairman & CEO of MGM Resorts. He has led executive communications, corporate citizenship and public affairs functions. As Chief of Staff, Dumont chaired the company’s executive communications council and communications management team.
Dumont has an undergraduate degree in Journalism from The American University and a Master’s Degree in Communications Management from Syracuse University. He is an accredited as a public relations practitioner by the Public Relations Society of America (APR) and the National Press Club.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Jessica Jones ” tab_id=”1504222494800-d5480e97-a574″][vc_single_image image=”7782″ img_size=”200×200″ alignment=”center”][vc_column_text]
Manager, Public Affairs Coordination and Planning at Department of National Defence
Jessica Jones is the head of public affairs coordination and planning at Canada’s Department of National Defence, where she leads on developing long-term strategy and integrated performance measurement. She is also a co-Chair of the Government of Canada’s Community of Practice on Communications Evaluation. Jessica has spent the past 15 years with the federal government working in issues management, crisis communications, and internal communications. She lives in Canada’s capital city, Ottawa, with her husband and two young sons.[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Mary Miller” tab_id=”1500325968217-59a9ae87-8c76″][vc_single_image image=”5485″ img_size=”200×200″ alignment=”center”][vc_column_text]
With more than three decades of marketing, agency, PR, and corporate communications experience, Mary Miller brings her multi-disciplined expertise to organizations that want to change the status quo. Prior to establishing Miller Comms, Mary was a key member of the Public Affairs leadership team at AbbVie, where she helped launch the $18B biopharmaceutical spin-off of Abbott. Passionate about employee engagement, the internal communications program Mary developed at Abbott Nutrition was credited by the executive vice president as the single most influential factor in a margin improvement program that exceeded the annual goal by 22%. Most recently, she has been counseling C-level executives on organization-wide alignment supporting change management and providing communication planning and implementation on a contract basis for special projects. Mary was elected a member of the Institute for Public Relations Measurement Commission in 2015.
What does Mary think the future of communications measurement entails?
“An increase in the scrutiny of communications performance – the need to establish a direct link between every communication tactic and the outcome it delivered against objectives – [it] will require communication professionals to become much more savvy regarding measurement, or become closely aligned to a measurement professional.”[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Mark Stouse” tab_id=”1475163238697-c431a2f7-dd07″][vc_single_image image=”7273″ img_size=”200×200″ alignment=”center”][vc_column_text]
CEO & Founder @ Proof Analytics
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.[/vc_column_text][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”15″]