Every month, The Measurement Advisor delivers news & expert advice about measurement to your inbox. And your subscription gives you access to our archive of more than 250+ articles online.

If you or your staff need to learn how to run your own best-in-class measurement programs (or to update existing ones,) we offer custom training, as well as tailored measurement materials. Check out our Measurement Mall to see a sample of our eBooks, tutorials and training guides.

Paine Publishing’s consulting services help organizations define success, implement best-in-class metrics, audit existing programs for quality and accuracy, manage measurement vendor RFPs and much more.

In our Measurement Mall, you’ll find everything you need to know about how plan, implement and use best-in-class measurement and evaluation techniques, as well as tutorials on all the industry standards created in response to the Barcelona Principles, plus dozens of free research papers and reference material.

Our Promises to You

  • We promise to educate you on how to define your success and measure it in accordance with published industry standards and best practices.
  • We promise to provide content that is not only educational, but entertaining and compelling.


  • We promise to be vendor-neutral in our writing and make recommendations based on our perceived value, not a sponsor’s agenda.
  • We promise you access to the best thinkers and writers we can find.


  • We can’t promise to solve all your problems, but we will work as hard as humanly possible to find solutions to whatever you throw at us.

Katie Delahaye Paine, CEO, has been leading the charge for social and traditional media measurement for three decades. Her latest company, Paine Publishing, is dedicated to providing communications professionals the knowledge they need to measure what matters to their organization. Paine Publishing’s education, training, consulting, and publishing are designed to bring organizations into compliance with published industry standards. For more great information about measurement, check out our newsletter: The Measurement Advisor.