Up Next: 2017 Measurement Summit – the future of Data-Informed Decision Making.
The dates for the next Measurement Summit are October 11th, 2017 through Friday, October 13th and our focus this year is on innovative uses of data to help in making better business decisions. Stay tuned for a list of speakers. Register early since space is very limited.
Recap: 2016 Measurement Summit
On October 13th-14th, the Summit on the Future of Communications Measurement took place in Durham, New Hampshire. In case you missed it (or you want to relive it), you have a couple of options:
- Read a great blog post, “What You Missed at the 2016 Summit on the Future of Communications Measurement”
- Listen to what attendees foresee as the Future of Measurement.
- Check out who presented and learn about their expertise
- See the 2016 agenda
- Learn about the venue, logistics, and other FAQ
- Read the chatter on Twitter by searching for the event hashtag, #MeasureSum16
By Katie Paine — In 2003, many of us in the communications measurement field were wondering what the future would hold. Computerized measurement was taking center stage, measurement systems were proliferating and blogs were the hot new thing. To answer these burning questions, I invited all the Measurement Mavens I knew to Durham, New Hampshire for a two-day conference at which we could debate the future of measurement. To my great surprise, about 50 of them showed up, and their answers were recorded.
Over the years, the Summit grew and we turned it over to the IPR Measurement Commission which was much better prepared to manage an event that eventually attracted over 100 people each year. This year (2016) we’re pleased to announce that Paine Publishing will once again be producing the Summit on the Future of Communications Measurement in Durham, New Hampshire.
To see more pictures from previous Summits, visit our Facebook page.
"It was a wonderful conference."
"It is always a highlight of the year and a meeting I look forward to attending. Learn something new every time."
"I had a great experience."
“The Summit was great ... I enjoyed the conversation and came away with a notebook full of ideas.”
"...such a fun event!"