The 2017 Summit on the Future of Communications Measurement (#MeasureSum16) will be held October 11-13, 2017, at Shankhassick Farm in Durham, New Hampshire (Paine Publishing Headquarters).

Day 2 includes the annual meeting of The Conclave on Social Media Measurement Standards (click here for Conclave speaker info).

Click on the tabs for more information about each of our Summit speakers!

(Listed alphabetically according to last name.)

Forrest W. Anderson is an independent consultant, who helps clients connect with their customers, shareholders, employees, communities and other key stakeholders. He provides communications research and strategy as well as content development to help drive both corporate policy and communications. His goal is to develop communications that drive measurable stakeholder behavior, so his work, from strategy to content development, is as research- and insight-based as possible. He also serves as Adjunct Professor teaching communications research at George Washington University’s Masters’ Program in Strategic Public Relations.

Mr. Anderson created and led the research department at Golin and has headed the research groups at Applied Communications and Text 100. His clients have included Accenture, Bank of America, Boy Scouts of America, Burson-Marsteller, Cisco Systems, Edelman, Genentech, IBM, Jim Beam Brands, McDonald’s, Linhart Communications, Michelin North America, Novo Nordisk, Pfizer, Skype, United States Ski and Snowboard Association, Walt Disney Imagineering, and Weyerhaeuser.

He is a founding member of the Institute for Public Relations Measurement Commission and has written and contributed to a number of papers on this topic. He has an MBA in marketing and management policy from Northwestern University’s Kellogg School of Management.

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Kim Boller

Communications Measurement & Analytics @ Southwest Airlines

Kim Boller is on the Communications Measurement & Analytics team at Southwest Airlines. In this role, she is responsible for handling various news monitoring functions; reporting and analyzing crisis situations, as well as internal and external campaigns; and providing communication measurement strategy and guidance to stakeholders and teams throughout the company. Prior to this position, she worked on the Community Programs & Engagement team managing and building partner relationships with Southwest’s various charitable and music partners, as well as leading co-branded initiatives and events aimed at growing brand love and loyalty. Kim joined Southwest in 2013 after graduating with High Honors from The University of Texas at Austin. She has a BS in Public Relations and minor in Business Administration.

Maile Buker is Vice President of Marketing at Hannaford Supermarkets in Scarborough, Maine. She is a serial brand evangelist, and has led strategy and grown fan bases for such iconic brands as Nike, Timberland, Black Diamond Equipment, Eastern Mountain Sports, IZZE Sparkling Juice, ZICO Coconut Water, and Coors Beer.

She’s also a member of the board of directors for Hyperlite Mountain Gear and Chimani a leading developer of mobile apps for the outdoors. She is also a startup mentor in strategic brand marketing for the Telluride Venture Accelerator.

She’s a believer in the big picture view of communications that includes employees, consumers and causes.

When she’s not driving brand passion you’ll probably find her near water or mountains or on a bicycle. And in case you were wondering, her name is pronounced “MY-lee” which is a popular Hawaiian name (where she grew up) and is the name of a leaf that is used to make ceremonial lei’s.

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Anthony Janetos

Director of the Frederick S. Pardee Center for the Study of the Longer-Range Future and Professor of Earth and Environment at Boston University

Prof. Anthony Janetos joined Boston University in May 2013 as Director of the Frederick S. Pardee Center for the Study of the Longer-Range Future and Professor of Earth and Environment. Previously, Prof. Janetos served as Director of the Joint Global Change Research Institute at the University of Maryland, where for six years he oversaw an interdisciplinary team of natural scientists, engineers and social scientists committed to understanding the problems of global climate change and their potential solutions.

Prof. Janetos has devoted his career to high-impact global change science and policy, earning international recognition for his scholarship and holding executive leadership positions at institutions including the U.S. Environmental Protection AgencyNASAWorld Resources Institute, and the Heinz Center for Science, Economics, and the Environment. He has written and spoken widely on the need to understand the scientific, environmental, economic, and policy linkages among the major global environmental issues, and he has served on several national and international study teams, including working as a co-chair of the U.S. National Assessment of the Potential Consequences of Climate Variability and Change.  In addition to his research interests in the interaction of land systems with human needs and climate change, he has been an Intergovernmental Panel on Climate Change Lead Author and Coordinating Lead Author, and has served on multiple National Research Council Committees and Boards.

Prof. Janetos has testified before Congress many times on issues ranging from the use of space observations to understand Earth processes, on impacts of climate change on the U.S., and on the implications of climate change for development pathways and vulnerability.  He chairs numerous advisory committees for research related to environmental decision-making, and has published in both natural science and social science venues.  His priorities for the Pardee Center are to foster the integration of natural and social sciences, so that it can continue its long tradition of “interdisciplinary, policy-relevant, and future-oriented research that contributes to long-term improvements in the human condition.”

Prof. Janetos received his A.B. in Biology from Harvard University and his Master’s and Ph.D. in Biology from Princeton University.

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Elizabeth Rector 

Head of Communications Intelligence @ Cisco Systems 

As a senior manager of and head of influencer Insights at Cisco, Elizabeth Rector and her team developed an award-winning communications intelligence program and expanded that to include integrated voice of the customer and competitive voice programs. She has consistently combined communications metrics and insights with additional data to provide a much more robust, integrated perspective to Cisco executives, who use her team’s analysis as part of an executive scorecard to drive strategy and make key business decisions.

Prior to Cisco, Elizabeth consulted with top-tier multimedia agencies, focusing on marketing strategy for multinational corporations such as Televisa, Adobe and Logitech. She has also held marketing and communications positions at Oracle, XO Communications and iUniverse. Elizabeth holds a bachelor’s in International Business from Washington State University and an MBA from IESE, a top-rated global program in Barcelona, Spain.

Sam

Sam Ruchliewicz

Director of Digital Strategy & Analytics @ Warschawski

Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Director of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

Since joining Warschawski, Sam has led marketing communications & data analytics projects for numerous clients, including Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Hogan Lovells, Global Telecom Brokers, the Law Offices of Evan K. Thalenberg, P.A. & Alex Cooper Auction House, among others.

Sam is a published author, graduate-level instructor and frequent guest blogger on the topics of Advanced Analytics & Data Modeling, SEO, SEM, Display/Video Advertising, Business Analytics & Content Marketing. He is a frequent contributor to some of the digital marketing industry’s top publications, including Convince & Convert, Duct Tape Marketing & Marketing Insider.

Sam completed his undergraduate degree at Franklin & Marshall College and is currently finishing his MBA with a dual specialization in Finance and Entrepreneurship & Innovation from Drexel University’s LeBow College of Business. Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot Inbound Marketing professional.

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Mark Stouse

CEO & Founder @ Proof Analytics 

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

Mark Whitney

Mark Whitney

Vice President of Strategy, Communication Relations and Advancement @ Exeter Health Resources

Mark Whitney is the Vice President of Strategy, Community Relations and Advancement at Exeter Health Resources.  In his current role, Mark leads the development of the coordinated strategic planning activities for all Exeter Health Resources, Inc.’s operating affiliates (Exeter Hospital, Core Physicians, Exeter Health Care, and Rockingham Visiting Nurse and Hospice). He also has responsibility for community relations, marketing, fundraising, legislative affairs and community benefit activities.

Prior to coming to Exeter Health Resources, Mark worked at Winchester Hospital in Winchester, Massachusetts for 14 years in various positions.  Before that he worked at University Hospital in Boston (now part of Boston Medical Center) for seven years in a variety of operational roles including Unit Management, Nursing Administration, Materials Management, and as a post-graduate Administrative Fellow.

Michael Ziviani

Michael Ziviani

CEO & Founder @ Precise Value Australia

Michael Ziviani is CEO and founder of Precise Value Australia and brings 25 years of experience in advanced analytics for communications and marketing. This includes launching the market research and predictive analytics function for Microsoft Australia. His communications value models lead international best practices to help visualize how communications creates business value. Over recent years, his work has focused on design of custom value architectures for large clients. Michael is an influential and active member of the communications measurement and evaluation (M&E) community as a frequent speaker in Australia with organizations such as the PRIA delivering forums and workshop and internationally with PRINZ, and, as a council member and international speaker on behalf of the AMEC Asia Pacific chapter.

Summit Speakers At a Glance:

Forrest W. Anderson
Founder
Forrest Anderson Consulting

Kim Boller_WEB

Kim Boller
Communication Measurement & Analytics
Southwest Airlines

 

 Laura Browne, CEO, Covalent Bonds

Maile Buker
VP Marketing at Hannaford Supermarkets

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Anthony Janetos
Director of the Frederick S. Pardee Center for the Study of the Longer-Range Future
Professor of Earth and Environment at Boston University

 

Jackie Price, Founder & CEO, End Game

Elizabeth_Rector_headshot

Elizabeth Rector 
Head of Communications Intelligence
Cisco Systems

Sam

Sam Ruchleiwicz
Director of Digital Strategy and Data Analytics
Warshawski PR

mark-stouse

Mark Stouse
Founder & CEO
PROOF
@markstouse

Mark Whitney

Mark Whitney
Vice President of Strategic Planning
Exeter Health Resources
@ExeterHospital

Michael Ziviani

Michael Ziviani
Founder & CEO
Precise Value
@mikeziv