The 2017 Summit on the Future of Communications Measurement (#MeasureSum16) will be held October 11-13, 2017, at Shankhassick Farm in Durham, New Hampshire (Paine Publishing Headquarters).

Day 2 includes the annual meeting of The Conclave on Social Media Measurement Standards (click here for Conclave speaker info).

Click on the tabs for more information about each of our Summit speakers!

(They are listed alphabetically according to last name.)

Kim Boller_WEB

Kim Boller

Communications Measurement & Analytics @ Southwest Airlines

Kim Boller is on the Communications Measurement & Analytics team at Southwest Airlines. In this role, she is responsible for handling various news monitoring functions; reporting and analyzing crisis situations, as well as internal and external campaigns; and providing communication measurement strategy and guidance to stakeholders and teams throughout the company. Prior to this position, she worked on the Community Programs & Engagement team managing and building partner relationships with Southwest’s various charitable and music partners, as well as leading co-branded initiatives and events aimed at growing brand love and loyalty. Kim joined Southwest in 2013 after graduating with High Honors from The University of Texas at Austin. She has a BS in Public Relations and minor in Business Administration.

Elizabeth_Rector_headshot

Elizabeth Rector 

Senior Manager, Customer Experience & Insights @ Cisco Systems 

As a senior manager of and head of influencer Insights at Cisco, Elizabeth Rector and her team developed an award-winning communications intelligence program and expanded that to include integrated voice of the customer and competitive voice programs. She has consistently combined communications metrics and insights with additional data to provide a much more robust, integrated perspective to Cisco executives, who use her team’s analysis as part of an executive scorecard to drive strategy and make key business decisions.

Prior to Cisco, Elizabeth consulted with top-tier multimedia agencies, focusing on marketing strategy for multinational corporations such as Televisa, Adobe and Logitech. She has also held marketing and communications positions at Oracle, XO Communications and iUniverse. Elizabeth holds a bachelor’s in International Business from Washington State University and an MBA from IESE, a top-rated global program in Barcelona, Spain.

Sam

Sam Ruchliewicz

Director of Digital Strategy & Analytics @ Warschawski

Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Director of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

Since joining Warschawski, Sam has led marketing communications & data analytics projects for numerous clients, including Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Hogan Lovells, Global Telecom Brokers, the Law Offices of Evan K. Thalenberg, P.A. & Alex Cooper Auction House, among others.

Sam is a published author, graduate-level instructor and frequent guest blogger on the topics of Advanced Analytics & Data Modeling, SEO, SEM, Display/Video Advertising, Business Analytics & Content Marketing. He is a frequent contributor to some of the digital marketing industry’s top publications, including Convince & Convert, Duct Tape Marketing & Marketing Insider.

Sam completed his undergraduate degree at Franklin & Marshall College and is currently finishing his MBA with a dual specialization in Finance and Entrepreneurship & Innovation from Drexel University’s LeBow College of Business. Sam is a certified Google AdWords, Analytics, Bing Ads & HubSpot Inbound Marketing professional.

mark-stouse-270x270

Mark Stouse

CEO & Founder @ Proof Analytics 

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

Mark Whitney

Mark Whitney

Vice President of Strategy, Communication Relations and Advancement @ Exeter Health Resources

Mark Whitney is the Vice President of Strategy, Community Relations and Advancement at Exeter Health Resources.  In his current role, Mark leads the development of the coordinated strategic planning activities for all Exeter Health Resources, Inc.’s operating affiliates (Exeter Hospital, Core Physicians, Exeter Health Care, and Rockingham Visiting Nurse and Hospice). He also has responsibility for community relations, marketing, fundraising, legislative affairs and community benefit activities.

Prior to coming to Exeter Health Resources, Mark worked at Winchester Hospital in Winchester, Massachusetts for 14 years in various positions.  Before that he worked at University Hospital in Boston (now part of Boston Medical Center) for seven years in a variety of operational roles including Unit Management, Nursing Administration, Materials Management, and as a post-graduate Administrative Fellow.

Michael Ziviani

Michael Ziviani

CEO & Founder @ Precise Value Australia

Michael Ziviani is CEO and founder of Precise Value Australia and brings 25 years of experience in advanced analytics for communications and marketing. This includes launching the market research and predictive analytics function for Microsoft Australia. His communications value models lead international best practices to help visualize how communications creates business value. Over recent years, his work has focused on design of custom value architectures for large clients. Michael is an influential and active member of the communications measurement and evaluation (M&E) community as a frequent speaker in Australia with organizations such as the PRIA delivering forums and workshop and internationally with PRINZ, and, as a council member and international speaker on behalf of the AMEC Asia Pacific chapter.

Summit Speakers At a Glance:

Kim Boller_WEB

Kim Boiler
Communication Measurement & Analytics
Southwest Airlines

 

Elizabeth_Rector_headshot

Elizabeth Rector 
Director of Communications Analytics
Cisco Systems

Sam

Sam Ruchleiwicz
Director of Digital Strategy and Data Analytics
Warshawski PR

mark-stouse

Mark Stouse
Founder & CEO
PROOF
@markstouse

Mark Whitney

Mark Whitney
Vice President of Strategic Planning
Exeter Health Resources
@ExeterHospital

Michael Ziviani

Michael Ziviani
Founder & CEO
Precise Value
@mikeziv