The 2017 Summit on the Future of Communications Measurement (#MeasureSum16) will be held October 11-13, 2017, at Shankhassick Farm in Durham, New Hampshire (Paine Publishing Headquarters).

Please note: These are tentative agendas and more details will be added as they become available.

Wednesday, October 11th

5:00 PM – 7:00 PM  | Registration & Welcome Cocktails

Day 1: Thursday, October 12th

8:00 AM - 8:30 AMCoffee & RegistrationEveryone
8:30 AM - 9:00 AMWelcome & Introductions Everyone
(Discussion will be led by Katie Paine, CEO, Paine Publishing)
9:00 AM - 10:00 AMWhat is the Future? Antony Janetos, Director of the Frederick S Pardee Center for the Study of the Longer-Range Future
10:00 AM - 11:00 AMWhat Communications Should Be But Isn't --What Communications Should Be But Isn't -- A work-in-process update from the IPRMC Task Force on Evaluation Best Practices and outline of latest international research.Michael Ziviani
Forrest Anderson
11:00 AM - 11:15 AMBreakEveryone
11:15 AM - 12:30 PMThe Role of Data, Dashboards and TechnologyKim Boller, Senior Communications Specialist, Southwest Airlines
Elizabeth Rector, Cisco
12:30 PM -1:00 PM LunchEveryone
1:00 PM - 2:15 PMView from the Top: The Senior Leadership Perspective Maile Buker, VP of Marketing, Hannaford Supermarkets
Mark Whitney, VP Strategy, Exeter Health Resources
2:15 PM - 3:30 PMUsing Data to Improve the Bottom Line Eve Stevens, Head of Analytics and Measurement, Microsoft
Mark Stouse, CEO & Founder Proof
3:30 PM - 4:45 PMThe Future, (or lack there of) of PR Agencies Laura Browne, CEO & Founder, Covalent Bonds
Jackie Price, CEO & Founder, End Game
Sam Ruchlewicz, Director of Digital Strategy and Data Analytics, Warshawski
4:45 PM - 5:00 PMSummary & ConclusionsEveryone
5:00 PM - 6:00 PMMeet the chickens, play with the puppy, walk to the river and/or tour Shankhassick Farm and/or walk to the Oyster RiverEveryone
6:00 PM - 10:00 PMNew England Lobster BakeEveryone

Day 2: Friday, October 13th

9:00 AM - 9:15 AMWelcome & IntroductionsEveryone
9:15 AM - 10:00 AMUpdates to the standards for sentiment Mary Miller, Miller Communications
10:00 AM-10:45 AMDo we need standards for sharing metrics and if so what should the be? Everyone
10:45 AM-11:00 AMBreakEveryone
11:00 AM= 11:30 AMThe implications of Fake News on Social Media Measurement Katie Paine
11:30 AM - 12:00 PMWhere does AR/VR/MR fit into the Conclave? Everyone
12:00 PM - 1:30 PM Does the Conclave have a Future? Everyone
1:30 PMAdjourn & LunchEveryone