The 2016 Summit on the Future of Communications Measurement (#MeasureSum16) will be held October 13-14, 2016, at Shankhassick Farm in Durham, New Hampshire (Paine Publishing Headquarters).

Please note: These are tentative agendas and more details will be added as they become available.

Wednesday, October 12th

5:00 PM – 7:00 PM  | Registration & Welcome Cocktails

Day 1: Thursday, October 13th

TIME:WHAT'S PLANNED/TOPIC:PRESENTER(S):
8:00 AM - 8:30 AMCoffee & RegistrationEveryone
8:30 AM - 9:15 AMWelcome & Introductions Everyone
(Discussion will be led by Katie Paine, CEO, Paine Publishing)
9:15 AM - 10:30 AM"Communications' Impact on the Bottom Line"• Mark Whitney, VP Strategy & Planning, Exeter Health Resources
• Matthew O'Hern, Asst. Professor of Marketing, University of New Hampshire
• Michael Ziviani, Founder & CEO, Precise Value
10:30 AM - 10:45 AM"PROOF: A Way to Show that Bottom Line Impact"• Mark Stouse, Founder & CEO, PROOF
10:45 AM - 11:00 AMBreakEveryone
11:00 AM - 12:00 PM"The Role of Data, Dashboards, Technology, Data Visualization, and Predictive Analytics in the Future of Communications Measurement" • Cindy Villafranca, Senior Communications Specialist, Southwest Airlines
12:00 PM - 1:45 PMLuncheon Session, "B2B Media Publishing – A New Approach to the Old Press Release"• Stephen Cox, Vice President of PR, Sodexo
• Jennifer Williamson, SVP of Corporate Communications, Sodexo
1:45 PM - 3:00 PM"When the Goal Isn't Sales: The Future of Public Affairs Measurement"• Sean Monogue, Chief of Communications Strategy, Research, and Assessment, U.S. Air Force
• Deanna Centurion, Principal, Cyera Strategies
3:00 PM - 3:15 PMBreakEveryone
3:15 PM - 4:15 PM"The Future of Internal Communications Measurement"• Mary Miller, President & Chief Strategist, Miller Comms
• Sean Williams, Owner, Communication AMMO
4:15 PM - 5:15 PMSummary & ConclusionsEveryone
5:30 PM - 6:00 PMTour of Shankhassick Farm & Walk to Oyster RiverEveryone
6:00 PM - 10:00 PMNew England Lobster BakeEveryone

Day 2: Friday, October 14th

TIME:WHAT'S PLANNED/TOPIC:WHO/PRESENTER(S):
9:00 AM - 9:15 AMWelcome & IntroductionsEveryone
9:15 AM - 9:45 AM"Advances in Social Media Measurement and the ROI of the Customer-Brand Experience"• Michael Wolfe, Bottom-Line Analytics
9:45 AM - 10:30 AMResults of the validation test for opinion and advocacy standards• Katie Paine, Paine Publishing
• Heather Fysh, CyberAlert
10:30 AM - 10:45 AMBreakEveryone
10:45 AM - 11:15 AM"MRC Social Media Measurement Guidelines" • David Gunzerath, Media Rating Council
• Ron Pinelli, Media Rating Council
11:15 AM - 11:45 AMDiscussion of WOMMA Standards• Peter Storck, Word of Mouth Marketing Association
11:45 AM - 12:15 PM Discussion of other possible standards or revisions to existing standardsEveryone
12:15 PM -1:30 PMDiscussion of the future of social media measurement Everyone
1:30 PMAdjourn & LunchEveryone