Free & Paid Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place. From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

Books and eBooks

Measurement 101 for Non Profits
Measurement 101 for Non Profits

$27 Measurement 101 for Nonprofits
A detailed guide about how nonprofits can use measurement to succeed.

Social Media Measurement 101
Social Media Measurement 101

$27 Social Media Measurement 101 – How to Measure What Matters in Social Media
Everything a social media manager needs to put in place the perfect measurement program!

The Complete Guide to Integrated Measurement Dashboards
The Complete Guide to Integrated Measurement Dashboards

$27 The Complete Guide to Integrated Measurement Dashboards
Everything you need to create your customized integrated communications dashboard.

Measurement 101 Course-in-a-Box
Measurement 101 Course-in-a-Box

$49 Measurement 101 Course-in-a-Box. Take your skills to the next level by becoming proficient in PR and social media measurement. Great for beginners!

Measurement 101 for Professors
Measurement 101 for Professors

$247 Measurement 101 Course-in-a-Box for Professors Everything you need to offer a high-quality, thorough course in PR and social media measurement at a budget-friendly price.

Sherpa package cover
The Measurement Sherpa's Essential Guide

$27 The Measurement Sherpa’s Essential Guide
Your handbook to becoming/managing the person who handles an organization’s data..

50 Shades of PR ROI
50 Shades of PR ROI

$17 50 Shades of PR ROI Fifty documented cases in which PR and social media have delivered tangible value

Barcelona Compliance image
Barcelona Principles Compliance Tutorial

$27 Barcelona Principles Compliance Tutorial. What’s all this talk about Barcelona Principles and why should your organization aim for compliance? This tutorial will be your guide to those answers & more!

photo of businessman on beach
DMO's Ticket to Barcelona Principles Compliance

$27 Measuring the effectiveness of your travel & tourism organization’s PR and social media programs is now a whole lot easier (and more accurate).

Measurement Sherpa Quick Guide

$17 An ebook that pinpoints and teaches you the critical skills you need.

Measuring the Networked Nonprofit cover

Available on Amazon

Measure What Matters book cover

Available on Amazon 

Newsletter & Individual Articles

$9.99 a month Receive expert advice, measurement info & insights in your inbox.

$3.97 Buy the articles you need without signing up for a subscription.

Free Resources

Commonly Used Metrics: The Chart
Commonly Used Metrics: The Chart

Use this chart to find out if your metrics are on the right track.

Research Papers
Research Papers

Access 30+ research papers about all areas of communications.

Presentation Archive
Presentation Archive

Check out Katie’s past speeches & presentations.

Standards Central
Standards Central

Find out specific information regarding measurement standards.

"How To" Haven

Videos and articles that show how to measure

Blog
Blog

Read useful posts about all things measurement-related.