Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place. From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).
Books and eBooks
Measurement 101 for Nonprofits
A detailed guide about how nonprofits can use measurement to succeed.
Social Media Measurement 101 – How to Measure What Matters in Social Media
Everything a social media manager needs to put in place the perfect measurement program!
$47 Measurement 101 Course-in-a-Box. Take your skills to the next level by becoming proficient in PR and social media measurement. Great for beginners!
$247 Measurement 101 Course-in-a-Box for Professors Everything you need to offer a high-quality, thorough course in PR and social media measurement at a budget-friendly price.
$17 50 Shades of PR ROI Fifty documented cases in which PR and social media have delivered tangible value
$27 Barcelona Principles Compliance Tutorial. What’s all this talk about Barcelona Principles and why should your organization aim for compliance? This tutorial will be your guide to those answers & more!
Newsletter & Individual Articles
Use this chart to find out if your metrics are on the right track.
Access 30+ research papers about all areas of communications.
Check out Katie’s past speeches & presentations.
Find out specific information regarding measurement standards.