Here’s how to influence your knowledge about influence: everything you need to know in 10 good reads…
- MarketHub on the difference between influencer marketing and word of mouth.
- The Word of Mouth Marketing Association on the financial impact of word of mouth marketing.
- From Hootsuite, a template for developing influencer marketing strategy.
- Webbiquity’s B2B Marketing Blog on the 28 best influencer marketing tools.
- Great discussion on what is influence, by Dan Laskin at Northwestern.
- On influence measurement methodologies, for the academic sort, from Josephine Tsui and Brian Lucas.
- McKinsey&Company’s research on measuring word of mouth.
- Round up paper on the state of the influencer marketing industry, from Linqia, “a leader in performance content marketing technology.”
- Brian Solis wrote a wonderful e-book for Traackr: The Future of Influencer Marketing.
- From Insightpool, a great simple explanation of the difference between paid and earned influence.