All work proposed or performed in response to this RFP should adhere to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard is published at the listed URLs.
Social Media Measurement
Traditional Media Measurement
Return on Investment (ROI) and Related Metrics