Measurement standards are established & best practices have been defined. Use the information and resources below to guide your measurement endeavors.
A call to action for new areas of value in public relations, social media, and communications management.
If you’re delivering research reports and want to show that you’re standards-compliant, use this for agencies and research firms to include.
A checklist to use alongside any campaign or program you plan to measure.
A cross-industry effort to simplify and unify the measurement of social media.
Use this blank template when you start a new measurement project.
All the terms and definitions you’ll need to understand measurement.
The ARF’s Definitive Guide to Metrics for anyone using the web, social media, mobile media, and/or email.
Standards for traditional media measurement set by an alliance between CPRF, Global Alliance, IPR, AMEC, and PRSA.
If you are setting up a measurement program and need to establish standard coding terminology, you’ll want this codebook.
Standards and Best Practices for Communications Measurement in Higher Ed
If you work for a college or university and need to establish a best-in-class measurement program, you’ll want to start by reading our white papers, including: