Measuring the effectiveness of your travel & tourism organization’s PR and social media efforts is now a whole lot easier (and more accurate). So…are you on board?
Your journey starts with a simple step: purchasing a copy of The DMO’s Ticket to Barcelona Principles Compliance. This tutorial is specifically designed to provide travel and tourism communications professionals with tools, tips, and best practices for measuring their efforts.
This digital download includes the following 4 sections:
- Your Ticket to Success: Measure What Matters in Travel & Tourism in Six Easy Steps
Includes: Katie Paine’s famous 6 Steps of Measurement, adapted to the travel & tourism industry.
- Measuring Travel & Tourism PR: 3 Real Life Case Studies
Includes: New Hampshire Grand’s calculations of the value of its efforts, putting a value on the state Presidential primary, and how to value a visit from the President — all without using AVE.
- How to Leave AVEs Behind: 4 Ways to Calculate the Value of a Travel or Tourism Event Without Using AVE or EMV
Includes: Using increase in awareness, increase in engagement with website, using an influence quality score, and ROI calculations.
- Travel & Tourism Measurement Checklist and Flowchart
Includes: A step-by-step guide, beginning with defining objectives and ending with analyzing and reporting results.
Like all of our measurement education products, the DMO’s Ticket to Barcelona Principles Compliance tutorial comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no additional charge.