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Contact: Katie Delahaye Paine

603.682.0735/ measurementqueen@gmail.com

Paine Publishing Unveils New E-Book: 50 Shades of PR ROI

May 25, 2015 – Durham, NH— After more than 30 years of providing answers to the age-old question: “What is PR Worth?” Katie Delahaye Paine, CEO of Paine Publishing, has finally compiled all her answers into a new e-book: 50 Shades of PR ROI. Her company, Paine Publishing LLC, recently released this e-book (no, there are no dirty parts) for sale on their website.

As the title of the e-book suggests, there are 50 examples in the form of case studies (complete with academic research) of how public relations and social media have achieved vital business goals and helps change the world. “I got asked the question, ‘What’s this PR stuff worth?’ one too many times, and something just snapped” Paine explained. “One day I started firing off examples to my client, and then realized that she was not the only person who might need (and benefit from) the answers.”

50 Shades of PR ROI is organized into different industry categories and different definitions of value, but all 50 answers prove how good communications:

  • Improves profitability
  • Improves employee retention
  • Reduces recruitment costs
  • Reduces legal costs
  • Increases efficiency

The e-book can be purchased for $17 by going to: http://painepublishing.com/products/50-shades-of-pr-roi/

Paine Publishing, LLC is a New Hampshire-based consulting firm founded by Katie Delahaye Paine in 2013. Its mission is to train and advise individuals and organizations on how to measure their public relations, social media, and corporate communications efforts. Her company also publishes The Measurement Advisor, a bi-monthly newsletter for communications professionals which includes how-tos, tips, techniques, and news about all things measurement-related.