Stratford, Conn. – Sept. 17, 2015 – CyberAlert LLC and Paine Publishing LLC today announced the publication of the 2015 PR Measurement Handbook.
A copy of the 2015 PR Measurement Handbook is available now via free download.
The 74-page e-book contains 21 articles on the latest PR measurement strategies, methods, insights and tips. The free handbook is designed to assist public relations departments and agencies develop and implement more rigorous and more effective measurement programs that validate the value of PR efforts to C-suite executives and clients.
The PR Measurement Handbook includes articles on:
- How to create and implement a PR measurement plan,
- Current PR measurement best practices and principles,
- Common PR measurement pitfalls,
- The best and worst measurement metrics,
- Measuring the value of social media,
- Measuring the value of press releases,
- Tips for developing a measurement budget,
- Predictions for coming measurement innovations.
The assembled articles first appeared in The Measurement Advisor or Media Monitoring and Measurement News. The Handbook articles were written by Katie Paine, an internationally-known consultant on PR measurement, of Paine Publishing and William Comcowich, founder of CyberAlert LLC, a leading media measurement service for PR and marketing.
Download your free copy of the 2015 PR Measurement Handbook now.
The Measurement Handbook is among the contributions by CyberAlert and Paine Publishing to Measurement Month, organized by the International Association for Measurement and Evaluation of Communication (AMEC). Featuring webinars, meetings and other events, Measurement Month is designed to emphasize the growing importance of measurement for communications professionals.
Founded in 1999, CyberAlert is a worldwide media monitoring and measurement service that offers comprehensive media coverage and customized measurement of earned media including online news, print news, TV and radio news, and social media. CyberAlert offers a 14-day free media monitoring trial.
About Paine Publishing:
Paine Publishing, LLC is a New Hampshire-based consulting firm founded by Katie Delahaye Paine in 2013. Its mission is to train and advise individuals and organizations on how to measure their public relations, social media, and corporate communications efforts. The company also publishes The Measurement Advisor, a bi-monthly newsletter for communications professionals which includes how-to tips, techniques, and news about all things measurement-related.
William J. Comcowich
Founder & CMO