Kudos to White Wave, makers of Silk, for being willing to measure influencer marketing using metrics based on business impact. White Wave appears to have done the most thorough evaluation yet of the actual sales impact of influencer marketing. Read the full case study here.
Unfortunately, 90 percent of the other “success” stories for influencer marketing rely on either AVEs or bogus reach numbers to define success. So congrats to White Wave, our Measurement Maven of the Month. (We’d love to find more influencer marketing success stories based on valid data, so if you know of any please let me know.) ∞