Here’s a recipe for a tasty communications dashboard (tested and approved by yours truly):
- 5-10 department heads
- 1 white board
- 3 flip charts
- 1 roll of masking tape
- 4 different colored markers
- 80 colored dots
- 1 moderator
- 1 person who can make a decision
- 1 note taker
14 days ahead of time:
Prepare memo describing the meeting purpose. Enclose all existing measurement reports and research.
2 days ahead of time:
Send out email with meeting agenda and ask participants the following questions:
- In what ways do you most influence the success of [YOUR ORGANIZATION NAME HERE]?
- If your department/function/job were eliminated how would [YOUR ORGANIZATION NAME HERE] be affected?
- If you were celebrating 100% success in all of your goals for 2016, what would you have accomplished?
1 day ahead of time:
Repeat instructions above.
Day of meeting:
Mix all ingredients, stir thoroughly, and allow ideas to rise without interruption.
Start with Only the Freshest Ingredients
As with any recipe, the key to cooking up a successful dashboard is to start out with the right ingredients. Everything must be fresh, and of the highest quality money can buy. So pick your best and your brightest out-of-the-box thinkers to participate. And of course, you need the staples – people in charge of highly measured disciplines like digital content and email who understand and have used measurement for a long time. Also, you want a range of flavors and spices, so include people from a variety of departments and interests, including a couple of creative outsiders if possible.