Recipe for a Communications Dashboard: How To Stir the Pot, Cook Up Some Numbers, and Serve Up Success


Here’s a recipe for a tasty communications dashboard (tested and approved by yours truly):


  • 5-10 department heads
  • 1 white board
  • 3 flip charts
  • 1 roll of masking tape
  • 4 different colored markers
  • 80 colored dots
  • 1 moderator
  • 1 person who can make a decision
  • 1 note taker

Plan Ahead

14 days ahead of time:
Prepare memo describing the meeting purpose. Enclose all existing measurement reports and research.

2 days ahead of time:
Send out email with meeting agenda and ask participants the following questions:

  1. In what ways do you most influence the success of [YOUR ORGANIZATION NAME HERE]?
  2. If your department/function/job were eliminated how would [YOUR ORGANIZATION NAME HERE] be affected?
  3. If you were celebrating 100% success in all of your goals for 2016, what would you have accomplished?

1 day ahead of time:
Repeat instructions above.

Day of meeting:
Mix all ingredients, stir thoroughly, and allow ideas to rise without interruption.

Start with Only the Freshest Ingredients

As with any recipe, the key to cooking up a successful dashboard is to start out with the right ingredients. Everything must be fresh, and of the highest quality money can buy. So pick your best and your brightest out-of-the-box thinkers to participate. And of course, you need the staples – people in charge of highly measured disciplines like digital content and email who understand and have used measurement for a long time. Also, you want a range of flavors and spices, so include people from a variety of departments and interests, including a couple of creative outsiders if possible.

Premium Content
This article requires a subscription. Sign up now and get 30 days of free access to the world’s best source of knowledge and insight about measurement. Or log in here (or below) if you’ve already signed up.

Tagged with:

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.