The Measurement Advisor

Recent Articles

berlin wall comes down

It’s a Good Thing Coming Down: The State of the World of Measurement, Part 1

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Why PR Gets No Respect: Stupid Metrics

I’m frequently asked why PR people should care about measurement. The short answer is that you have no credibility without it. Ever wonder why...
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The Best New Thing in the World: Inexpensive Surveys from Survata

One of the challenges facing anyone trying to do measurement right is the cost. Too often clients have “Raise awareness,” or “Increase trust,” or...

Turn That Chart On Its Side! …And 2 More Ways to Get New Insights From Your Data

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Katie Paine’s 8 Tips for Producing Charts Your Boss or Client will Take to the Board

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A Hard Rain’s Gonna Fall On Measurement: Katie Paine Predicts 2014

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Using Google Glass to Measure Internal Communications: Measurement in the Age of Context, Part 2

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New Year's Resolutions

New Year’s Resolutions for PR People Who Want a Promotion (or at Least to Keep Their Jobs) in 2014

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Age of Context book cover

Grokking Google Glass: Measurement in the Age of Context

Once again I have been inspired by Shel Israel to rethink my entire approach to measurement. This time it is his book, written with...

Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance

Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring...