The Measurement Advisor

Recent Articles

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A Young Man’s Opinion of Google Glass: “I’m keeping my smartphone.”

  By Special Correspondent Brian Ward Durham, New Hampshire—My second day on the job and I was already getting to play with new toys....
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Stealing By Sight Alone? EU Court Rules Web Views Not Copyright Infringement

  By Special Correspondent Brian Ward On June 5, the Court of Justice of the EU (CJEU) cut down a sword of Damocles that has...
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New Hampshire’s Tai Freligh: Measuring Social Media Success in State Tourism

  By Special Correspondent Brian Ward A good chunk of New Hampshire’s wealth comes from the tourism trade, its second largest industry. Between Sept 2012...

The Case of the Chaotic Clips… Or, Why Measurement Standards Just Might Save Your Job

  By Katie Delahaye Paine—This story has been modified to protect the innocent, but I’m sure you’ll find it familiar enough. Acme Worldwide, Inc....
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Join the 4th Annual Measurement Summit and Conclave, October 27-29, 2014

Data! What is it good for? Absolutely nothing! (Unless it’s reliable and you know what to do with it!) What data means for the...

The Power of Pecking Orders: How to Use Rankings to Improve Your Programs

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The Worst New Thing In Measurement: Ogilvy Australia’s Black Box of 70 Measurement Tools

By Katie Delahaye Paine—All leading standards bodies have agreed that the measurement world needs more transparency and replicability (see Principle 7 of the Barcelona...
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The Best New Thing In Measurement: Little Bird

By Katie Delahaye Paine— Little Bird is a cool new tool to help discover connections to people who are influential in your space. Former journalist Marshall...

Measurement Mavens of the Month: Those of You Who Use, or Have Pledged to Use, Measurement Standards

By Katie Delahaye Paine—26% of respondents in the USC Annenberg GAP VIII study said that they now use measurement standards that have been recommended by professional...
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Bad Metrics Are the Invasive Species of PR Measurement & Marketing

From the Desk of Katie Paine National Public Radio, my incredibly intelligent constant companion, ran a segment last week on the destructive nature of...