The Measurement Advisor

Recent Articles

Goals page from Google Analytics

How to Set Up Measurement Goals in Google Analytics

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If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted

From the Desk of Katie Paine Last month in this column, I demonstrated why impressions bear a striking resemblance to sperm; little items generated...
Good or Bad

It’s 2014: Can We Please Grow Up?

From the Desk of Katie Paine 2014 is definitely both the best of times and the worst of times for measurement. The best of...

Brady Wood Is Measurement Maven of the Month

Brady Wood is Chief Communications Officer at Niagara Health System. I ran into him and his fellow Canadians at the McMaster/IABC/CPRS luncheon and workshop...
man walks off building

Measurement Menace of the Month: Marketers who spend money without being able to measure its impact.

This may be the single most aggravating headline of  the year: “Marketers Plan Surge In ‘Social Media’ Spending, But Don’t Know How To Quantify...

You, Too, Can Show How PR Drives Business Results

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Measurement in the Age of Context, Part 3: Face-to-Face with Google Glass

Google Glass arrived last month, looking remarkably like an Apple product with beautiful packaging and not nearly enough instructions on how it worked. But...

Why Impressions and “Likes” Are Like Sperm

From the Desk of Katie Paine When I tried to get Siri to remind me to write this post, she informed me, “That’s not...

How to Get a Seat at the Table in 5 Easy Steps

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Three Real-Life Measurement Charts Your Board Will Love

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