The Measurement Advisor

Recent Articles

The Measurement Maven of the Month is Maile Buker

One of my first talks with Maile Buker was while we both paddled kayaks. She is an avid outdoors-person, and I wanted to introduce...

The Complete eBook Guide to Social Media Measurement: Social Media Measurement 101

Available for just $27, Social Media Measurement 101 is your complete guide to social media measurement. It contains all the tips, techniques, and and...

Update from the Task Force on Evaluation and Measurement Model Standardization

New measurement standards are in your future. Here is a progress report on the search for a standard measurement model. This article is part...

How to Break Up with Impressions: 4 Alternative Metrics That Really Matter

Impressions are most definitely not part of the future of measurement. That’s why we’ve updated this popular step-by-step guide on how to give them the boot....

Infographic: 12 Weird Units of Measurement You’ve (Probably) Never Heard Of

You’ve heard of the hand, a unit of measurement for the height of a horse. But what about the pony, slug, or Smoot? This...

Tougher Stats and Research Standards for Comms Measurement and PR Research?

The future of communications measurement will require better research methods, and perhaps stricter statistical tests. This article discusses the changes afoot. It is part...

Use Your Data to Become a Communications Superhero

Welcome to The Measurement Advisor’s special Data Issue. We’ve got inspiration, how-to tips, numbers you can use, and lots more. See the bottom of...

15 Nuggets of Data Wisdom From Jim Connolly and All Analytics

My friend James Connolly is a legendary tech writer. I had the privilege of working with him back in my days at the Boston...

SNCR Takes On Fake News

This article describes fake news’ impact on brand advertising and outlines SNCR’s in-progress research to investigate the problem. It was originally published in the...

The Most Exciting Data Detective Story of All Time

Here is the amazing tale of one of the biggest, longest, most important social science experiments ever undertaken. It’s a 60-year odyssey of data...