The Measurement Advisor

Recent Articles

Three Beginner’s Tips for Finding Insight In Your Data

Just getting started at data analysis? Here are three beginner’s tips for mastering your data: If correlation and causation confuse you, then listen to...

Measurement Menace of the Month: The Media That Use Data to Deceive

This month’s Measurement Menace award goes to those in the media who use data to deceive. False or misleading scientific or measurement reports are...

Nate Silver, Paula Poundstone, Carl Bergstrom, and Jevin West Are Measurement Mavens of the Month

This month is our special Data Issue, and so our Measurement Mavens are all people who have made data sexy and fun: Nate Silver...

Bad Use of Data + Incompetent Bots = Changes to Marketing Spend

No one questions that big data has had a massive impact on the decisions of today’s marketers. But whether that impact is a good...

Register Now for the 2017 Summit on the Future of Communications Measurement, October 11-13, 2017

Put yourself in this picture: Imagine spending a few days with high-level communications pros who design and implement state-of-the-art measurement dashboards. Now, add in...

The Measurement Advisor Bodice-Ripping Summer Reading Special

We hope you are relaxing somewhere, perhaps lying on a beach, engrossed in a potboiler that takes you off to romance, galaxies far away,...

Your Guide to Our June Issue: How to Fix Your Broken Measurement

Events in the past few weeks have lead me to conclude that measurement as we’ve done it for the past thirty years is largely...

This October: The Annual Summit on the Future of Communications Measurement, 2017

The Future of Data-Informed Decision Making October 11-13, 2017, Shankhassick Farm, Durham, New Hampshire   The focus of The Summit on the Future of...

Register Now for Measurement Base Camp, Friday July 21st, 2017

Paine Publishing’s Measurement Base Camp Friday, July 21st, 2017 Shankhassick Farm, Durham, New Hampshire Measurement Base Camp is a one-day intensive session providing training...

Sam Ruchlewicz Is Measurement Maven of the Month

Sam Ruchlewicz, Director of Digital Strategy and Data Analytics at Warshawski, had me at “Avinash Kaushik is my hero.” How could I not swoon at...