The Measurement Advisor

Recent Articles

Shocking Proof: Your Favorite Marketing Myths Shattered

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3 Themes from the Summit: Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital

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There’s a Good Chance Your Research Is Faulty: Here’s the GRIM Test, an Easy Way to Find Out

You rely on research every day. You read about it, commission it, report on it, and use it to make decisions. But is that...

Murder by Bad Metrics: PR Agencies Must Adapt or Die

This guide to the future of PR agencies includes profiles of two forward-thinking consultancies, analysis of the four biggest challenges that agencies face, and...

The Future of Communications Belongs to the Data-Driven: Here’s How to Own It

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The Future of Measurement: Money Data, Decisions, and the Industry

Our special Future of Measurement issue includes nine articles on what is coming for data, metrics, jobs, and industry: The Future of Internal Communications...

The Future of Influence: 5 How-to Tips to Make Sure You Actually Influence Your Audience

This article discusses the new and changing nature of influence, and the high likelihood that your efforts aren’t influencing anyone. Five how-to tips are...

The Future of Internal Communications Measurement

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Four Quick Measurement Tips to Win the Future

Ready or not, here comes the future of measurement. Here are four measurement tips—two are easy, two a bit more difficult—to prepare yourself to...

Measurement Menaces of the Month: Publishers That Exaggerate Their Data

It’s hard enough to measure communications without having to deal with the increasingly whack-a-doodle numbers coming out of some of the leading platforms: Take...