Recent Articles
Your June Communications Measurement Reading List
There is always too much to read, especially recently, because there has been too much happening. Here’s the best of what we’ve seen: Take...
5 Very Good Reasons to Limit Your Writing Time — and Liberate Your Productivity
My back is both my fiercest enemy and my dearest friend. It’s an enemy because I often wake up with an aching thoracic spine...
Data Companies that “Predict” Consumer Behavior Are the Measurement Menaces of the Month
We recently received a press release from Zenreach: “So when will we finally bounce back to those high shopping levels we saw in 2019?...
What Comes Next? Empathy, Trust, and Authenticity: How to Measure Yours
The Paine of Measurement, May 2020—Welcome to the third issue of The Measurement Advisor, COVID-19 Edition. I would love to be writing about something...
Measurement Mistake of the Month: The CDC’s Dirty Data Pollutes COVID-19 Metrics
It happens to all of us measurement types, sooner or later. You’ve got a project up and running and the data is coming in...
Dr. Anthony Fauci Is Measurement Maven of the Month
Yeah, Dr. Anthony Fauci, director of the U.S. National Institute of Allergy and Infectious Diseases, is an obvious choice for our Measurement Maven this...
Your May 2020 COVID-19 and Communication Measurement Reading List
Read more of the right stuff on COVID-19 and communication measurement: COVID-19 resources MMA COVID-19 Marketer Support Hub Mobile Marketing Association, Inc. A massive...
DIY Communications Measurement: Teach Yourself 5 Vital Skills With These How-to Videos
As the economy collapses and unemployment mounts, the days of being able to just hire someone to do your measurement for you may be...
Measurement Case Study: Girl Scouts and Love’s COVID-19 Fundraiser: 5,000 Boxes of Cookies to Truckers
When I began working at Love’s as External Communications Manager, one thing caught me off guard: I constantly felt hungry. It’s because, meeting after...
5 Tips to Deal With Your Writing Procrastination — Write Now!
Many of us postpone doing things we don’t like. Taxes (guilty!) Washing dishes (guilty, occasionally.) Making the bed (at least I overcame this one...