New Communications Measurement Tools Reviewed


What’s new in communications measurement tools? It seems every vendor in measurement has tweaked or redesigned their tools this year. And of course, all the announcements were timed to coincide with the recent annual meeting of the clans at PRSA International in Indianapolis. So we have rounded up all the news, and provided highlights below. (Spoiler alert: Our favorite new tools, those from and Proof, are reviewed separately. And the AMEC Integrated Evaluation Framework, an extremely useful new resource that we think of more as a theory than a tool, will get special coverage in next month’s issue.)

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.