Whether they bill themselves as social listening tools, measurement services, or media monitoring firms, there are now more than 350 companies out there pitching their services to hapless communications professionals. And yes, almost all of them offer sentiment analysis which is a fancy name for the art of gleaning how people feel about your brand by reading what they have to say.
But there are some important caveats to what humans and computers can and cannot do. So before you rush out and commit to a social media measurement system, you need to reflect on some specifics.
Here are six questions to help you decide which method of sentiment analysis is best for you: