In This Issue

Your Guide to Our June Issue: How to Fix Your Broken Measurement

Events in the past few weeks have lead me to conclude that measurement as we’ve done it for the past thirty years is largely...

This October: The Annual Summit on the Future of Communications Measurement, 2017

The Future of Data-Informed Decision Making October 11-13, 2017, Shankhassick Farm, Durham, New Hampshire   The focus of The Summit on the Future of...

Register Now for Measurement Base Camp, Friday July 21st, 2017

Paine Publishing’s Measurement Base Camp Friday, July 21st, 2017 Shankhassick Farm, Durham, New Hampshire Measurement Base Camp is a one-day intensive session providing training...

Sam Ruchlewicz Is Measurement Maven of the Month

Sam Ruchlewicz, Director of Digital Strategy and Data Analytics at Warshawski, had me at “Avinash Kaushik is my hero.” How could I not swoon at...

Meltwater and PEAR Are Measurement Menaces of the Month

This month’s Measurement Menaces are the communications equivalent of a doctor who continues to offer a drug to its clients, even after studies show...

Four Tips for Clearing Out Your Broken and Meaningless Metrics

Chances are good that, if you’ve been measuring your results for awhile, then your reports contain at least a few broken, meaningless metrics that...

5 Fixes for Your Broken Internal Communications Metrics

For decades, smart leaders have known that effective internal communications is essential to shareholder value and organizational success. And for almost as long, organizations...

10 Quick Repairs for Your Broken Social Media Metrics

Analyzing a typical social media measurement report is usually a real slog, requiring a magnifying glass and a full bottle of wine. One client...

How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will

Much has been made of the recent commitments by AMEC and CIPR to wipe out AVEs in the next year. Of course we here...

Today’s Most Unanswerable Measurement Question: How to Measure Reach?

I’ve spent a good percentage of the last month or so on the road, talking to smart communicators about the latest in measurement. Whether...