In This Issue

Welcome to 2018: What Will and Won’t Happen In Communications Measurement

Happy New Year and welcome to 2018’s first issue of  The Measurement Advisor. In a moment we’ll get to my predictions—always one of our...

Katie Paine’s Communications Measurement Predictions for 2018

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free...

The 5 Most Frequent Mistakes in Social Media Measurement and How to Fix Them

To get you off to a good start in 2018, here’s an updated version of one of our most popular articles. Social media measurement...

How to Survive PR in 2018: 3 Quick Tips

The reality of PR in 2018 is that there is no longer such a thing as non-breaking news. The 24-hour news alert environment that...

Fake News-Facilitating Marketers Are the Measurement Menaces of the Month

The average CMO’s job tenure these days is about 18 months. And, as sorry as I am about the disruption that occurs with every...

When Will Artificial Intelligence Provide Predictive Analytics for Communications Measurement and Evaluation?

The short answer: Not soon. Predictive analytics by way of artificial intelligence is a fabulous dream, but out of reach for all but the...

When Will Identity Tracking Provide the Holy Grail of Actual Reach for Communications Measurement and Evaluation?

The short answer: Maybe soon, but the solution won’t come from a measurement company. Cision has teamed up with a company called LiveRamp in an attempt...

How Soon Will Blockchain’s Privacy and Permanence Bring New Techniques to Communications Measurement?

The short answer: Not for several years. After seeing Kodak’s stock rise 120% on the news that it was coming out with a blockchain-based...

Lou Williams Is Measurement Maven of the Decade

The legendary Lou Williams, with whom I served on the IPR Measurement Commission for many years, and who served as a mentor to me...

’Tis the Season — of Unprecedents: Welcome to Our Ho, Ho, Holiday Issue

’Tis the season here at Shankhassick Farm. Lights are up in all the windows, the wreaths are up on all the doors, and the...