In This Issue

Your Guide to Our March Issue on Influence: What Makes People Act and How Do You Measure It?

The Paine of Measurement Hello PR and Measurement Pros, What makes people act? Countless words have been written in hopes of answering that question,...

A How-to Checklist for Measuring Your Influencer Programs

Measuring influencer marketing is not difficult if you have a plan. This checklist will help you get organized for measuring your influencer marketing program....

How to Measure Paid Influencer Marketing in 4 Steps

Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube,...

You Might Want to Add a Good Meal and Bowling to Your Influence Toolbox

In War and Peace, Leo Tolstoy challenged the common wisdom of the time, which said that history is forged by leaders, arguing instead that...

The Measurement Menaces of the Month: Those Who Use Klout as Part of Their Audience Targeting Systems

Years ago I named anyone who used Klout a Measurement Menace of the Month, because Klout was a bogus score that was badly calculated...

White Wave Is the Measurement Maven of the Month

Kudos to White Wave, makers of Silk, for being willing to measure influencer marketing using metrics based on business impact. White Wave appears to...

Everything You Need to Know About Influence in 10 Good Reads

Here’s how to influence your knowledge about influence: everything you need to know in 10 good reads… MarketHub on the difference between influencer marketing...

Beginners Tip: How to Get Started With Influencer Measurement

Here’s a simple 3-step system to get started with influencer measurement. No need to over-think it or bog down in trying to measure the...

7 Steps to Measuring Earned Influence

Until recently, measuring influence meant measuring potential impressions. It was called different things in different fields, but essentially the “value” of an influencer was...

How to Measure Influence: 2 Approaches and the Tools You’ll Need

Influence, whether or paid or earned, is at the core of all professional communications and marketing programs—to change minds or behavior. Think about it....