In This Issue

Measurement Menaces of the Month: Those Who Don’t Measure Their Communications Results

Fifty-three percent of PR pros who responded to this year’s version of the Wright and Hinson survey said they do not measure their efforts....

The Measurement Mavens of the Month: The Team That Created the Internal Communications Measurement Standards

The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all...

A Guide to Our April Issue on the IPRRC 2017

The Paine of Measurement April 2017— Each March for the last 20 years, an erudite group of academics and practitioners have gathered in Florida...

What the Newest Public Relations Research Says On How to Best Handle a Crisis

The International Public Relations Research Conference (IPRRC) always reveals some interesting new best practices for managing a crisis, and this year’s version did as...

3 Cool Things I Learned at IPRRC 2017

Every International Public Relations Research Conference (IPRRC) includes hundreds of interesting papers and new public relations research results. Each year I try to organize...

The Best New Thing In the World: Internal Communications Measurement Standards

From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing...

New Public Relations Research You’ll Use: The Best, Most Practical Papers From IPRRC 2017

The International Public Relations Research Conference (IPRRC) strains one’s brain, what with listening to hundreds of new research studies presented over just a few...

6 New Ideas About Social Media That I Learned at IPRRC 2017

The International Public Relations Research Conference (IPRRC) has been the place for intriguing and fascinating new social media research since Mark Zuckerberg was in...

Your Guide to Our March Issue on Influence: What Makes People Act and How Do You Measure It?

The Paine of Measurement Hello PR and Measurement Pros, What makes people act? Countless words have been written in hopes of answering that question,...

A How-to Checklist for Measuring Your Influencer Programs

Measuring influencer marketing is not difficult if you have a plan. This checklist will help you get organized for measuring your influencer marketing program....