In This Issue

Register Now for the 2017 Summit on the Future of Communications Measurement

Imagine spending a few days with high-level communications pros who design and implement state-of-the-art measurement dashboards. Now, add in the beauty of fall in...

Tougher Stats and Research Standards for Comms Measurement and PR Research?

“We propose to change the default P-value threshold for statistical significance for claims of new discoveries from 0.05 to 0.005.” That sentence above is...

SNCR Takes On Fake News

This article describes fake news’ impact on brand advertising and outlines SNCR’s in-progress research to investigate the problem. It was originally published in the...

The Most Exciting Data Detective Story of All Time

Here is the amazing tale of one of the biggest, longest, most important social science experiments ever undertaken. It’s a 60-year odyssey of data...

Industry Benchmarks: How Do Your Numbers Compare?

One of the more frequent requests we get here at Paine Publishing headquarters is: “Are there any industry benchmarks we can check so we...

The Joy of Data: The Best Newsletters and Podcasts for Data Fans

All of us in communications measurement are data fans, intrigued by the process of quantifying the world and learning what those numbers have to...

7 Expert Analysis and Presentation Techniques to Make the Most of Your Data

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Three Beginner’s Tips for Finding Insight In Your Data

Just getting started at data analysis? Here are three beginner’s tips for mastering your data: If correlation and causation confuse you, then listen to...

Measurement Menace of the Month: The Media That Use Data to Deceive

This month’s Measurement Menace award goes to those in the media who use data to deceive. False or misleading scientific or measurement reports are...

Nate Silver, Paula Poundstone, Carl Bergstrom, and Jevin West Are Measurement Mavens of the Month

This month is our special Data Issue, and so our Measurement Mavens are all people who have made data sexy and fun: Nate Silver...