Measurement Mistakes Archive

Advertising Value Equivalency, How To Measure, Premium Content, Standards

Addicted to AVE? Here Are 5 Time-Tested Alternatives

Measurement Menaces, Measurement Mistakes

Measurement Menaces of the Month: All the Deficient “Dashboards” that Give the Tool a Bad Name

Advertising Value Equivalency, How To Measure

How to Spurn the Siren Call of the AVE Succubus

Advertising Value Equivalency, How To Measure, Industry Insight, Standards

Grandma Here is Tired of Talking About AVE…Good Thing Millennials Will Make Them Obsolete

Brent David Don't Succeed
Measurement Mistakes, Premium Content, The Paine of Measurement

How to Get CEOs to Pay Attention to Your Results

I Heart PR Measurement
Advertising Value Equivalency, Editorial, Industry Insight

What g-AVE You That Silly Idea? The Need to Quantify and Monetize Your Organization’s PR Function?

head-on collision
Case Studies, How To Measure, Measurement Mistakes, Premium Content

Things You Should Never Do With Data: Uber Makes 3 Classic Research Mistakes

Kim Kardashian in T-Mobile ad
Advertising Value Equivalency, Industry Insight, Strategy

Why AVEs Are Like Kim Kardashian’s Derriere, and Other Super Bowl Musings

measuring thickness of notebook with tape measure
How To Measure, Measurement Mistakes

The No. 1 Reason Why PR Gets No Respect: Stupid Metrics

Black box with question mark
Measurement Mistakes

The Worst New Thing In Measurement: Ogilvy Australia’s Black Box of 70 Measurement Tools