About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.

Author Posts

International

The International Perspective on Measurement: Reports From Around the World

How To Measure, Premium Content

How to Show Your Contribution to the Bottom Line — Anywhere on the Planet

International, Measurement Mavens

Mary McNamara Is Measurement Maven of the Month

International, Tips for Beginners

Quick Tips for Measuring Globally, or, What to Do When a Popular K-Pop Band Has the Same Name as Your Product

The Future of Measurement, The Paine of Measurement, The Summit on the Future of Communications Measurement

Your Guide to What We Learned at the 2017 Summit On the Future of Communications Measurement

Standards, The Future of Measurement, The Summit on the Future of Communications Measurement

CCO Research Reveals 5 Keys to Effective Communications Measurement Practice

Editorial, Premium Content, The Summit on the Future of Communications Measurement, Uncategorized

Comms Measurement Is Like Climate Change: They’re Both About the Future, and They’re Both About Language

Industry Insight, Premium Content, The Summit on the Future of Communications Measurement

Shocking Proof: Your Favorite Marketing Myths Shattered

Premium Content, The Future of Measurement, The Summit on the Future of Communications Measurement

3 Themes from the Summit: Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital

The Future of Measurement

Murder by Bad Metrics: PR Agencies Must Adapt or Die