About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.

Author Posts

Interview, Strategy, The Future of Measurement, The Summit on the Future of Communications Measurement

Sam Ruchlewicz Interview: “Progress isn’t made by sitting around and waiting for it to happen.”

The Future of Measurement, The Summit on the Future of Communications Measurement

A Scrapbook of Photos from the 2017 Summit on the Future of Communications Measurement

Editorial, How To Measure

There’s a Good Chance Your Research Is Faulty: Here’s the GRIM Test, an Easy Way to Find Out

How To Measure, Social Media

The Complete eBook Guide to Social Media Measurement: Social Media Measurement 101

Uncategorized

Infographic: 12 Weird Units of Measurement You’ve (Probably) Never Heard Of

Data, How To Measure, Industry Insight, Standards

Tougher Stats and Research Standards for Comms Measurement and PR Research?

Case Studies, Data

The Most Exciting Data Detective Story of All Time

Case Studies, Data, Industry Insight, Podcasts

The Joy of Data: The Best Newsletters and Podcasts for Data Fans

How To Measure, Measurement Mavens, Measurement Menaces

The Measurement Advisor Bodice-Ripping Summer Reading Special

Tips for Beginners

Paine Publishing’s Measurement Beginner Tip: Bake Some Cookies