8 Alternatives to ROI for Determining the Value of Your Communications

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True ROI is almost impossible to calculate for public relations and social media. But don’t despair; there is more than one way to demonstrate the value that your PR and communications efforts generate. Here are eight alternative techniques that are relatively easy to calculate. And they work for both enterprises and non-profits, depending on if you are trying to get more customers or donors.

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.