8 Alternatives to ROI for Determining the Value of Your Communications


True ROI is almost impossible to calculate for public relations and social media. But don’t despair; there is more than one way to demonstrate the value that your PR and communications efforts generate. Here are eight alternative techniques that are relatively easy to calculate. And they work for both enterprises and non-profits, depending on if you are trying to get more customers or donors.

Premium Content
This article requires a subscription. Sign up now and get 30 days of free access to the world’s best source of knowledge and insight about measurement. Or log in here (or below) if you’ve already signed up.

Tagged with:

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.