The Measurement Advisor

Recent Articles

21 Unusual and (Mostly) Useful Holiday Gifts Especially for the Measurement Maven

Happy Holidays! Looking for gifts that are interesting, unusual, and (mostly) useful for the measurement fans in your life? Here’s an exclusive assortment: >>>...

IPR Research Symposium Showcases a Powerful, Conflicted Craft

In this report influence strategy guru Alan Kelly reviews some of the presentations at the recent IPR Research Symposium (see the entire roster here). Kelly,...

Communications Data Geeks are the Measurement Mavens of the Year for 2017

The Measurement Mavens of the Year for 2017 are the communications data geeks. I call them “data geeks,” but, really, I mean all the...

The Best of Communications Measurement 2017

Humbug. Sometimes it feels like 2017 was so full of disasters its hard to find any “best” about it. Nonetheless, the past year brought...

Katie Paine’s Communications Measurement Christmas List – 2017 Edition

Shankhassick Farm, Durham, New Hampshire Dear Santa, I’ve been a good girl this year. Really, I have. So, assuming that refraining from naughty and...

Measurement Menaces of the Year: Facebook and Twitter

Facebook and Twitter are our Measurement Menaces of the Year for 2017. Between the two of them they have done almost as much damage to...

The 6 Worst Communications Measurement Things of 2017 — and How to Fix Them

This was an easy column to write. There was so much competition for the “worst thing to happen to measurement” this year that it...

Welcome to the International Communications Measurement Issue

Shankhassick Farm, Durham, New Hampshire, U.S.A. Dear Measurement Friends, I write this just as I’m getting ready to spend Thanksgiving in Berlin, Germany, on...

7 Measurement Skills That Cause Stress—and How to End the Anxiety

By Bill Paarlberg—Communications measurement is hard work. It demands several different but inter-related skills, and some of those are made even more difficult because...

The International Perspective on Measurement: Reports From Around the World

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