The Measurement Advisor

Recent Articles

How to Measure Snapchat and Other Ephemeral Social Media

This issue of The Measurement Advisor began when someone asked me an unanswerable question: “How do you measure Snapchat?” Given that the whole concept...

Like It or Not, Your Job Is to Generate Leads—and Other Lessons from the Latest Nasdaq CCO Survey

The recently released Nasdaq CCO study reveals some eye-popping data points. Results show that communicators are being held to a higher purpose; they are...

How to Measure Your Search Ranking

One of the questions I invariably get after I give a speech on measurement is, “What about SEO?” SEO stands for “search engine optimization.”...

How to Measure the Effectiveness of Podcasts

This article covers how to measure and evaluate the value of podcasts, both those that you underwrite and those that you produce yourself. Podcasts?...

3 Beginner’s Tips to Measure Snapchat and Its Immeasurable Siblings

Just starting to measure Snapchat or other ephemeral social media? Here are three tips (and a bonus!) to make your first time, well, a...

Measurement Menaces of the Month: Those Who Don’t Measure Their Communications Results

Fifty-three percent of PR pros who responded to this year’s version of the Wright and Hinson survey said they do not measure their efforts....

The Measurement Mavens of the Month: The Team That Created the Internal Communications Measurement Standards

The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all...

A Guide to Our April Issue on the IPRRC 2017

The Paine of Measurement April 2017— Each March for the last 20 years, an erudite group of academics and practitioners have gathered in Florida...

What the Newest Public Relations Research Says On How to Best Handle a Crisis

The International Public Relations Research Conference (IPRRC) always reveals some interesting new best practices for managing a crisis, and this year’s version did as...

3 Cool Things I Learned at IPRRC 2017

Every International Public Relations Research Conference (IPRRC) includes hundreds of interesting papers and new public relations research results. Each year I try to organize...