The Measurement Advisor

Recent Articles

7 Articles About Measuring Relationships and Trust

Most of our February issue deals with joyless-but-important current events: fake news, Trump’s Twitter attacks, and the loss of trust in the media. So...

6 Valentine’s Day Lessons on Fake News, Lying, and Trump’s Tweets

The Paine of Measurement It being Valentine’s Day and all, we usually dedicate our February coverage to the subject of love, and specifically relationships....

Before You Get Caught in a Trump Tweetstorm—6 Things You Need to Know

Although Twitter has been around for a decade, never in its history has 140 characters had the power and influence it’s enjoyed since November...

How to Survive in a World Full of Fake News: A 3-Step Plan

This is Part 2 of The Comms Pro’s Guide to Fake News. See Part 1 here. While pundits, pols, and activists fill up Facebook...

If Only 1 in 3 Americans Trust the Media, Why Do PR Pros Obsess About Getting Into It?

According to the latest Gallup research, just thirty-two percent of Americans say they have “a great deal” or “a fair amount” of trust in...

Paine Publishing’s Beginners Tips for Measuring Trust

Just getting started in measuring trust? Here’s an easy way to do it in seven steps: Define the stakeholders whose trust is important to...

Sean Spicer and Kellyanne Conway are Measurement Menaces of the Month

Sean Spicer, the new White House Press Secretary and Communications Director, is possibly the worst thing to happen to PR in recent memory. This...

Fake News Is Old News, But Still Dangerous as Hell

This is Part 1 of The Comms Pro’s Guide to Fake News. See Part 2 here. What we call “fake news” today is nothing...

Bob Garfield and Brooke Gladstone Are Measurement Mavens of the Month

I am an unabashed fan of @bobosphere—a.k.a. Bob Garfield of NPR’s On The Media. (And yes, he was a featured speaker at the Measurement...

7 Communications and Measurement Predictions for 2017

Paine Publishing’s predictions 2017: here’s what the new year will bring to communications and measurement. 1. PR will have to pivot. The very term...