The Measurement Advisor

Recent Articles

Murder by Bad Metrics: PR Agencies Must Adapt or Die

This guide to the future of PR agencies includes profiles of two forward-thinking consultancies, analysis of the four biggest challenges that agencies face, and...

The Future of Communications Belongs to the Data-Driven: Here’s How to Own It

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free...

The Future of Measurement: Money Data, Decisions, and the Industry

Our special Future of Measurement issue includes nine articles on what is coming for data, metrics, jobs, and industry: The Future of Internal Communications...

The Future of Influence: 5 How-to Tips to Make Sure You Actually Influence Your Audience

This article discusses the new and changing nature of influence, and the high likelihood that your efforts aren’t influencing anyone. Five how-to tips are...

The Future of Internal Communications Measurement

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free...

Four Quick Measurement Tips to Win the Future

Ready or not, here comes the future of measurement. Here are four measurement tips—two are easy, two a bit more difficult—to prepare yourself to...

Measurement Menaces of the Month: Publishers That Exaggerate Their Data

It’s hard enough to measure communications without having to deal with the increasingly whack-a-doodle numbers coming out of some of the leading platforms: Take...

The Measurement Maven of the Month is Maile Buker

One of my first talks with Maile Buker was while we both paddled kayaks. She is an avid outdoors-person, and I wanted to introduce...

The Complete eBook Guide to Social Media Measurement: Social Media Measurement 101

Available for just $27, Social Media Measurement 101 is your complete guide to social media measurement. It contains all the tips, techniques, and and...

Update from the Task Force on Evaluation and Measurement Model Standardization

New measurement standards are in your future. Here is a progress report on the search for a standard measurement model. This article is part...