The Measurement Advisor

Recent Articles

How To Show PR’s Contribution to the Bottom Line: 5 Steps to Demonstrate Your Value

This how-to guide from a couple years ago has been one of our most popular. Follow the five steps below and get started today...

Further Reading on Trust, How to Measure Trust, and How to Measure Relationships

Here are Measurement Advisor articles on trust in public relations, measuring trust, or measuring relationships: Trust in PR If Only 1 in 3 Americans...

2018 Edelman Trust Barometer, Part 2: Your To-do List for Rebuilding Trust

The 2018 Edelman Trust Barometer is Edelman’s 18th annual online survey of trust across 28 markets around the world. In Part 1 of our...

2018 Edelman Trust Barometer, Part 1: Bad News for Almost Everyone

The 2018 Edelman Trust Barometer is Edelman’s 18th annual online survey of trust in 28 markets around the world. Here is a summary of...

9 Things You Can Learn From Pornhub About How to Use Your Data

Please note: This article is about how a pornographic website uses data. We highlight it because we think there is much to be learned...

How Not to Lose Trust: Avoid These 8 Common Mistakes

Here is some simple, practical advice for those of you out there whose job it is to nurture trust in your organization or brand....

Our Society Sickens With Truth Decay—Here Are Causes and Possible Solutions

Wrapping your head around Truth Decay — A Threat to Policymaking and Democracy, a recent-published 365-page report from the Rand Corporation, is not for...

Results for America is the Measurement Maven of the Month

I was a bit skeptical when I first learned about the bi-partisan research group Results for America. Their initial publication, Moneyball for Government, includes...

4 Relationship Lessons Learned During Real Life Customer Adventures

I have been noticing of late how good communications, rewarding customer experiences, and the feeling (or lack thereof) of being heard has impacted my...

The United States Federal Government Is the Measurement Menace of the Month

This month’s Measurement Menace award goes to the United States federal government, for its recent efforts to delete or hide data it finds inconvenient...