Recent Articles
Pandemic Priorities: Measure the Human Connection
The Paine of Measurement, June 2020 In times of huge social change, the tendency is to think that all the “old normal” has vanished...
4 Problems With Diversity and Inclusion Metrics — And How to Fix Them
As organizations large and small scramble to at least sound like they are embracing principles of D&I (Diversity and Inclusion), one thing has become...
5 Steps to Measure the Success of Your Diversity and Inclusion Communications
This article takes you through a 5-step procedure to measure the effectiveness of your Diversity and Inclusion communications. For additional reading on this topic,...
Measuring Virtual Events, Part 1: Step-by-Step Instructions
This is Part 1 of Measuring Virtual Events. Part 2 is A Guide to Objectives, Metrics, and Tools. In economic downturns and in times...
Measuring Virtual Events, Part 2: A Guide to Objectives, Metrics, and Tools
This is Part 2 of Measuring Virtual Events. See Part 1 for step-by-step instructions. To set up a program to measure the effectiveness of...
Are Your Diversity and Inclusion (D&I) Communications Working? An Interview with Mary S. Miller
We are very pleased to welcome Mary S. Miller, of Miller Comms, Inc., to advise us on the measurement of diversity and inclusion communications....
If You’re in Higher Education, You Need Our New Measurement Handbook Now!
In these uncertain times, there’s one thing that is certain: To prove the value of your higher education communications efforts, and to help implement...
The Journey Begins at Measurement Base Camp 2020
Are you under budget pressure? Trying to figure out how to put a value on your work? You’ll find solutions to these problems and...
The 2020 Summit on the Future of Measurement—Pandemic Style!
The best measurement event of the year is going virtual! It’s the 2020 Summit on the Future of Communications Measurement. This October 6th through...
Rebekah Jones Is Measurement Maven of the Month
Rebekah Jones, former geographic information systems manager for the state of Florida, is our Measurement Maven of the Month. As a measurement and data...