Free & Paid Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

Tutorials Available for Download

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Measurement Sherpa's Essential Guide

$47  Your handbook to becoming and/or managing the person who makes the most of an organization’s data: the Measurement Sherpa.

Barcelona Compliance image
Barcelona Principles Compliance Tutorial

$47 What’s all this talk about Barcelona Principles and why should your organization aim for compliance? This tutorial will be your guide to those answers & more!

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DMO's Ticket to Barcelona Principles Compliance

$47 Measuring the effectiveness of your travel & tourism organization’s PR and social media programs is now a whole lot easier (and more accurate).

Measurement 101 Course-in-a-Box
Measurement 101 Course-in-a-Box

$101 Take your skills to the next level by becoming proficient in PR and social media measurement. Great for beginners!

Measurement 101 for Professors
Measurement 101 for Professors

$247 Everything you need to offer a high-quality, thorough course in PR and social media measurement at a budget-friendly price.

Measurement 101 for Nonprofits
Measurement 101 for Nonprofits

$101 A detailed, practical handbook for any nonprofit wanting to use measurement and evaluation to become a more successful organization.

Books & Ebooks

$17 Fifty documented cases in which PR and social media have delivered tangible value.

$17 An ebook that pinpoints and teaches you the critical skills you need.

Measuring the Networked Nonprofit cover

Available on Amazon

Measure What Matters book cover

Available on Amazon 

Newsletter & Individual Articles

$9.99 a month Receive expert advice, measurement info & insights in your inbox.

$3.97 Buy the articles you need without signing up for a subscription.

Free Resources

Commonly Used Metrics: The Chart
Commonly Used Metrics: The Chart

Use this chart to find out if your metrics are on the right track.

Research Papers
Research Papers

Access 30+ research papers about all areas of communications.

Presentation Archive
Presentation Archive

Check out Katie’s past speeches & presentations.

Standards Central
Standards Central

Find out specific information regarding measurement standards.

"How To" Videos

Watch instructional videos narrated by Katie Paine.

Blog
Blog

Read useful posts about all things measurement-related.