Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.
From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).
Tutorials Available for Download
$47 Your handbook to becoming and/or managing the person who makes the most of an organization’s data: the Measurement Sherpa.
$47 What’s all this talk about Barcelona Principles and why should your organization aim for compliance? This tutorial will be your guide to those answers & more!
$101 Take your skills to the next level by becoming proficient in PR and social media measurement. Great for beginners!
$247 Everything you need to offer a high-quality, thorough course in PR and social media measurement at a budget-friendly price.
Books & Ebooks
Newsletter & Individual Articles
Use this chart to find out if your metrics are on the right track.
Access 30+ research papers about all areas of communications.
Check out Katie’s past speeches & presentations.
Find out specific information regarding measurement standards.