Why a Measurement Base Camp?
Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work?
What sounds great in a lecture hall or at a conference can end up being a complex situation when one is faced with a limited budget, no staff, and competing priorities. To help individuals prepare and manage these hurdles and more, Paine Publishing holds Measurement Base Camp—a one-day intensive training session that will cover all things measurement. Hosted by Paine Publishing in partnership with PRSA’s Yankee Chapter, the first Measurement Base Camp was held September 15th, 2016.
What does Measurement Base Camp offer?
The day is devoted entirely to measurement education. Attendees will learn how to:
- Define measurable goals and objectives
- Figure out what needs measurement
- Create and use online surveys
- Filter, clean up, and validate data
- Analyze data using various methods such as Excel Pivot Tables
- Calculate correlations between media outreach and customer action
- Define bespoke metrics that reflect one’s contribution to the bottom line
- Use Google Analytics to measure impact
- Write a report that will make one’s leadership team swoon
- Craft an RFP and select a measurement vendor
- …and much, much more!
Where will it be held? What time?
Measurement Base Camp will take place on Shankhassick Farm, Paine’s family farm on the banks of the Oyster River in Durham, New Hampshire. Attendees are encouraged to come early and stay late to take advantage of the area’s activities such as hiking, kayaking, canoeing, and more.
Although the agenda is still being finalizing, Measurement Base Camp will start approximately around 9am and end around 4:30pm.
Who should attend?
Anyone engaged in the practice of Public Relations, Public Affairs, Events, Social/Digital Media and Internal/Employees Communications. Attendance is limited to a maximum of 30 people so that all attendees can receive hands-on, individualized attention.
Who are the instructors?
Katie Delahaye Paine, CEO, Paine Publishing
Paine will be the main instructor. With 30 years of measurement experience, Paine has mastered innumerable aspects of evaluation.
Doug Chapin, CEO, CyberAlert
Drawing upon his extensive management experiences at Hewlett-Packard, Chapin has spent the past six years running measurement and monitoring companies and is an expert at data management and data quality.
Heather Fysh, Senior Analyst, CyberAlert
Fysh has been managing measurement programs for a variety of research firms since 2006. She is a master of measurement technology.
"It was one of the best conferences I have been to and to walk around from a one day session with actionable material is fantastic. The venue was amazing, the food was great and the content was phenomenal."