Why a Measurement Base Camp?
Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work?
What sounds great in a lecture hall or at a conference can end up being a complex situation when one is faced with a limited budget, no staff, and competing priorities. To help individuals prepare and manage these hurdles and more, Paine Publishing holds Measurement Base Camp—a one-day intensive training session that will cover all things measurement. Hosted by Paine Publishing in partnership with PRSA’s Yankee Chapter, the next Measurement Base Camp will be held July 21th, 2017.
Attendance is limited to 25 people, so don’t wait.
What does Measurement Base Camp offer?
The day is devoted entirely to measurement education. Attendees will learn how to:
- Define measurable goals and objectives
- Figure out what needs measurement
- Design research projects, including how to create and use online surveys
- Filter, clean up, and validate data
- Analyze data using various methods such as Excel Pivot Tables
- Calculate correlations between media outreach and customer action
- Define bespoke metrics that reflect one’s contribution to the bottom line
- Use Google Analytics to measure impact
- Write a report that will make one’s leadership team swoon
- Craft an RFP and select a measurement vendor
- …and much, much more!
Where will it be held? What time? How much?
Measurement Base Camp will take place on Shankhassick Farm, Paine’s family farm on the banks of the Oyster River in Durham, New Hampshire. Attendees are encouraged to come early and stay late to take advantage of the area’s activities such as hiking, kayaking, canoeing, and more.
Measurement Base Camp will start at 8:30 am and end around 4:30 pm. A reception will follow.
Registration is open now.
PRSA Members — $400
Non-Members — $500
Measurement Advisor & Paine Publishing Subscribers — $400
Register Here Today
|8:00 AM - 8:30 AM||Coffee & Registration||Everyone|
|8:30 AM - 8:45 AM||Welcome & Introductions||Everyone|
|8:45 AM - 10:45 AM||Principles of good measurement; |
How to create a bespoke index that reflects your value
How to create a report that will make your leadership swoon
|Katie Delahaye Paine|
|10:45 AM - 11:00 AM||Break||Everyone|
|11:00 AM - 12:30 PM||Surveys, Correlations, and Causation: The Basics||•Nate Laban|
|12:30 PM - 1:00 PM||Lunch||Everyone|
|1:00 PM - 2:30 PM||Pivot Tables: The Most Important Tool You’ll Ever Need||•Heather Fysh|
|2:30 PM - 2:45 PM||Break||Everyone|
|2:45 PM - 4:15 PM||Google Analytics: The Other Most Important Tool You’ll Ever Need||Olga Torres|
|4:15 PM - 5:00 PM||Q & A, Practice and Wrap Up||Everyone|
|5:00 PM - ???||Cocktails and Conversation||Everyone|
Who should attend?
Anyone engaged in the practice of Public Relations, Public Affairs, Events, Social/Digital Media and Internal/Employees Communications. Attendance is limited to a maximum of 25 people so that all attendees can receive hands-on, individualized attention.
Who are the instructors?
Katie Delahaye Paine, CEO, Paine Publishing
With 30 years of measurement experience, Paine has mastered innumerable aspects of evaluation. She has been helping companies define success and design measurement programs for their PR, Social Media and Communications programs for more than thirty years. She has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field. She has founded two measurement companies, KDPaine & Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, “Measuring the Networked Nonprofit, Using Data to Change the World,” is the 2013 winner of the Terry McAdam Book Award.
Heather Fysh, Data Analyst, Glean.Info
Heather has been working in PR measurement for the last 10 years, specializing in social media measurement. She started in the industry working for KDPaine & Partners and then was the US Operations Manager for Salience Insight. She has worked with non-profits, higher ed, consumer, travel & tourism as well as defense and government clients.
She holds two Associates degrees in Accounting and Business Management, a Bachelor’s degree from Franklin University in Business Administration and is currently working on a Master’s degree from Boston University in Information Systems with a focus on Business Intelligence.
She works as a freelance analyst for Glean.info, a division of CyberAlert measuring all things media for her clients and working to build great measurement programs.
Fysh has been managing measurement programs for a variety of research firms since 2006. She is a master of measurement technology.
Nate Laban, Owner and Founder of Growth Surveys Systems
A Business Research Professional with 20 years of experience in the industry Nate has helped oversee the consulting, designing, and reporting of well over 1,000 surveys for companies including: Disney, Bloomberg, MLB, Pfizer, CNN, Sony, Target, General Motors, ESPN, Volkswagen, Tom’s of Maine, NBC, Vistaprint, Yahoo and many more. A strong background in statistics, scientific survey method and survey design for any type of business application including both marketing and communication efforts for any size organization.
Specialties include quantitative research process training presentations and programs for organizations looking to increase research knowledge in-house or set up research departments across multiple locations.
Olga Torres, Owner and Founder Targeted Life Sciences Marketing
Olga’s expertise in marketing in the the life sciences industry requires a combination of scientific research, management and measurement. More recently, she has been using her skills to strengthen the digital presence for professional groups and local biopharma companies including website relaunches, monthly email campaigns, event coordination, and social media management.
"It was one of the best conferences I have been to and to walk around from a one day session with actionable material is fantastic. The venue was amazing, the food was great and the content was phenomenal."