Note: This piece originally appeared as a free article in the late January 2016 edition of The Measurement Advisor newsletter.


Thanks to everyone who attended Katie Paine’s January 13th Measurement Hour on Communications Measurement Predictions. It was a wonderful way to start off 2016! The conversation began with a discussion of predictions presented in this article.

    • Click here to download the slide deck.
    • Click here to watch the full-length video recording, or just watch it below.
    • Click here for the article about engagement that was mentioned.
    • Click here for the link about awareness that was recommended by a fellow subscriber (and live chat attendee).

Learn more about The Measurement Hour here. (Remember, attendance at the monthly Measurement Hours is free-of-charge — and you can ask any questions you want, live — but you must be a paid subscriber to The Measurement Advisor newsletter. You are reading The Measurement Advisor right now; some of it is free — like this Measurement Hour Recap — and some requires a subscription.)

Coming Up Next Month: February’s Measurement Hour will occur on Wednesday, February 24th at 12pm (EST) until 1pm.

Here’s the video of Katie Paine’s January Measurement Hour on Measurement Predictions:

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