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April 2017

Bulldog Reporter Measurement Webinar

April 25 @ 12:00 PM - 1:00 PM

PRXNE: Surfing the Data Tsunami: How PR is using Data Analytics to become Communications Superheroes

April 28 @ 11:45 AM - 1:15 PM
Radisson Hotel Corning, 125 Denison Parkway East
Corning, NY 14830 United States
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I'll be keynoting the PRSA Northeast Annual Conference in Corning, New York. Join me for a lively discussion on how to tame big data.

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June 2017

PRSA Maryland Chapter Conference

June 8 @ 8:00 AM - 4:30 PM
Loyola University, 4501 N Charles street 
Baltimore, MD 21210 United States
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Join me at PRSA Maryland's Annual Conference  at Loyola University where I'll be talking about Measuring the Information Revolution. What are the latest trends in news dissemination and consumption – and how are those tendencies impacting the way media relations professionals must demonstrate the value of their work? Pew Research Center’s Associate Director Jesse Holcomb is an expert on the information revolution, including its impact on journalism and the public. Katie Paine is the public relations industry’s “queen of measurement.” Together,…

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Advanced Social Media Measurement: How to Show ROI and ROE with the Latest KPIs — Ragan Virtual Speech

June 22 @ 12:00 PM - 1:00 PM

  What are the latest tools and techniques used to measure the effectiveness of social media programs? What KPIs should you be tracking? How can you design a social media program that moves the needle? You’ll explore these issues and other opportunities with a panel of digital measurement experts who will show you how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative. In addition to practical checklists, timely tips,…

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July 2017

Measurement Base Camp

July 21
Shankhassick Farm, Durham, NH United States + Google Map

We've once again partnered with PRSA Yankee Chapter to bring you another all-day workshop that teaches you all the nitty gritty details of measurement.  Check out the details here: http://painepublishing.com/measurement-base-camp-july-2017/

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PRSA Charlotte Chapter Luncheon

July 26 @ 11:30 AM - 1:00 PM
Byron’s Southend, 101 W Worthington Ave #110
Charlotte, North Carolina 28203
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I'll be back in Charlotte in July to update the PRSA Chapter there on how to use Data to become a Communications Superhero.

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October 2017

Summit on the Future of Measurement

October 11 - October 13
Shankhassick Farm, Durham, NH United States + Google Map

Our annual conversation about measurement with the smartest people in the industry. Don't miss it. Details here. 

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The Association of Commercial Professionals – Life Sciences

October 25 @ 1:00 PM - 2:00 PM
Aloft Boston Seaport, 401-403 D Street
Boston, MA 02210 United States
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I'll be teaching this group about How to Use PR Measurement to Make Better Decisions

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Maine Public Relations Council Annual Conference

October 26
Harriskeet Inn, Freeport Maine, HARRASEEKET INN 162 Main Street
Freeport, ME 04032 United States
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Stop Doing Stupid Stuff: How to Use PR Measurement to Achieve Powerful Results Katie Delahaye Paine | Senior Measurement Consultant, Paine Publishing With tight budgets and a growing proliferation of tools and techniques to get messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters, and then developing specific metrics to measure the programs, can the right choices be made. While many people may perceive measurement…

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November 2017

PR News Measurement Boot Camp

November 9 @ 8:00 AM - 5:00 PM
Yale Club, 50 Vanderbilt Ave
New York, NY United States
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How to Craft a Measurement Dashboard That Proves PR’s Impact Our senior measurement trainers will show you how to zero-in on the most impactful KPIs for your PR programs, as well as how to find the best tools for building your dashboard from scratch. From there, we move to the next level: How to shape your measurement presentations to inform company leaders, anticipate their questions and guarantee your communications budget. You’ll learn how to: Show what is happening with your…

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