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March 2017

Observer Measurement Event in Vienna

March 31 @ 6:00 PM - April 1 @ 5:00 PM
Forum Mozart Platz, Vienna, Austria + Google Map

Austria's leading Media Monitoring & Analysis company »OBSERVER« is bringing me to Vienna on March 30th and 31st: Program: Thursday March 30th 18:00 Welcome & short kick-off talk followed by an expert panel on measurement Friday March 31st starting at 9:30am Workshops & Master Class The Austrian Media Intelligence Agency secured the prestigious Forum Mozart Platz as an event location. More info at www.observer.at or register at event@observer.at  

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April 2017

Using Data to Make a Strategic Difference

April 4 @ 8:30 AM - 2:00 PM
Four Points Sheridan Ljubjana Mons Hotel, Ljubjana, Slovenia + Google Map

As part of my FIBEP tour of Eastern Europe, I'll be in Ljubjana, Slovenia on April 4th giving a series of workshops that will address: How to get good data? Using Metrics to Tell Your Story, as well as using PR Data to make sure you're having an impact.

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PR News Measurement Conference: Measurement Dashboards That Communicate PR’s Business Value

April 21 @ 8:30 AM - 9:30 AM
The National Press Club,

Measurement Dashboards That Communicate PR's Business Value Our measurement experts will show you how to select KPIs for your PR programs and shape your measurement presentations to provide the information that will inform company leaders, anticipate many of their questions and guarantee your communications budget. You’re learn how to use measurement dashboards to: Show what is happening with your communications programs Assess the impact of your communications programs on your brand Ensure you are on track with your PR programs…

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Bulldog Reporter Measurement Webinar

April 25 @ 12:00 PM - 1:00 PM

PRXNE: Surfing the Data Tsunami: How PR is using Data Analytics to become Communications Superheroes

April 28 @ 11:45 AM - 1:15 PM
Radisson Hotel Corning, 125 Denison Parkway East
Corning, NY 14830 United States
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I'll be keynoting the PRSA Northeast Annual Conference in Corning, New York. Join me for a lively discussion on how to tame big data.

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June 2017

PRSA Maryland Chapter Conference

June 8 @ 8:00 AM - 4:30 PM
Loyola University, 4501 N Charles street 
Baltimore, MD 21210 United States
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Join me at PRSA Maryland's Annual Conference  at Loyola University where I'll be talking about Measuring the Information Revolution. What are the latest trends in news dissemination and consumption – and how are those tendencies impacting the way media relations professionals must demonstrate the value of their work? Pew Research Center’s Associate Director Jesse Holcomb is an expert on the information revolution, including its impact on journalism and the public. Katie Paine is the public relations industry’s “queen of measurement.” Together,…

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Advanced Social Media Measurement: How to Show ROI and ROE with the Latest KPIs — Ragan Virtual Speech

June 22 @ 12:00 PM - 1:00 PM

  What are the latest tools and techniques used to measure the effectiveness of social media programs? What KPIs should you be tracking? How can you design a social media program that moves the needle? You’ll explore these issues and other opportunities with a panel of digital measurement experts who will show you how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative. In addition to practical checklists, timely tips,…

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July 2017

Measurement Base Camp

July 21
Shankhassick Farm, Durham, NH United States + Google Map

We've once again partnered with PRSA Yankee Chapter to bring you another all-day workshop that teaches you all the nitty gritty details of measurement.  Check out the details here: http://painepublishing.com/measurement-base-camp-july-2017/

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PRSA Charlotte Chapter Luncheon

July 26 @ 11:30 AM - 1:00 PM
Byron’s Southend, 101 W Worthington Ave #110
Charlotte, North Carolina 28203
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I'll be back in Charlotte in July to update the PRSA Chapter there on how to use Data to become a Communications Superhero.

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October 2017

Summit on the Future of Measurement

October 11 - October 13
Shankhassick Farm, Durham, NH United States + Google Map

Our annual conversation about measurement with the smartest people in the industry. Don't miss it. Details here. 

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