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October 2017

The Association of Commercial Professionals – Life Sciences

October 25 @ 1:00 PM - 2:00 PM
Aloft Boston Seaport, 401-403 D Street
Boston, MA 02210 United States
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I'll be teaching this group about How to Use PR Measurement to Make Better Decisions

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Maine Public Relations Council Annual Conference

October 26
Harriskeet Inn, Freeport Maine, HARRASEEKET INN 162 Main Street
Freeport, ME 04032 United States
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Stop Doing Stupid Stuff: How to Use PR Measurement to Achieve Powerful Results Katie Delahaye Paine | Senior Measurement Consultant, Paine Publishing With tight budgets and a growing proliferation of tools and techniques to get messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters, and then developing specific metrics to measure the programs, can the right choices be made. While many people may perceive measurement…

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November 2017

PR News Measurement Boot Camp

November 9 @ 8:00 AM - 5:00 PM
Yale Club, 50 Vanderbilt Ave
New York, NY United States
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How to Craft a Measurement Dashboard That Proves PR’s Impact Our senior measurement trainers will show you how to zero-in on the most impactful KPIs for your PR programs, as well as how to find the best tools for building your dashboard from scratch. From there, we move to the next level: How to shape your measurement presentations to inform company leaders, anticipate their questions and guarantee your communications budget. You’ll learn how to: Show what is happening with your…

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