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PR News Measurement Boot Camp

November 9 @ 8:00 AM - 5:00 PM

How to Craft a Measurement Dashboard That Proves PR’s Impact

Our senior measurement trainers will show you how to zero-in on the most impactful KPIs for your PR programs, as well as how to find the best tools for building your dashboard from scratch. From there, we move to the next level: How to shape your measurement presentations to inform company leaders, anticipate their questions and guarantee your communications budget.

You’ll learn how to:
  • Show what is happening with your communications programs in real time
  • Demonstrate the impact your efforts have on your company’s bottom line
  • Distinguish between measurement and analysis—then find the tools you need to analyze the data
  • Determine which metrics are the most meaningful for your organization and which can be misleading
  • Use Google Analytics to ensure you’re targeting the right audience in age, gender and location

Venue

Yale Club
50 Vanderbilt Ave
New York, NY United States
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Website:
http://www.yaleclubnyc.org/