Data Quality
Project Duration: 5 weeks
Project Cost: $20,000
  • Developed and implemented automated filtering and quality improvement on agency data set collected over 12-month period for leading US fast food brand.
  • Initial data set approximately 50,000 traditional and social media items included large quantity of irrelevant data.
  • Filtering algorithms removed 28,000 irrelevant and duplicate items and automated categorization of posts.
Analytical Model Development
Project Duration: 4 weeks
Project Costs: $20,000

Example 1

  • Developed mathematical model to test relationship between frequency of posts, author characteristics and post sentiment in social media conversations on three “hot topics” for national trade association.
  • Model was developed on data set of approximately one million posts collected by the trade association’s social media monitoring tool.

Example 2:

  • Developed prototype automated categorization (taxonomy) program to test automated measurement of relationships based on Trust, Commitment, Satisfaction and Controlled Mutuality vs. human analysis.
Strategic Planning
Project Duration: 2 weeks
Project Cost: $10,000
  • Developed business plan for division of Fortune 500 Company to support development of new social media analysis product. Resulted in successful presentation and funding of the development efforts.
Enterprise Social Media Integration
Project Duration: Variable
Project Cost: Project based or $300/hours the information I took away from the workshop.
  • Data Model development and prototype development for integration of media monitoring, web analytics and financial systems.